1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Google's Ranking Factors By Level Of Importance ?

Discussion in 'White Hat SEO' started by warriorx51, May 31, 2016.

?

What is the most important factor for SEO in your opinion ?

  1. Domains

    0 vote(s)
    0.0%
  2. Keywords

    0 vote(s)
    0.0%
  3. Optimization (Code)

    1 vote(s)
    5.3%
  4. Content Quality

    4 vote(s)
    21.1%
  5. Links

    14 vote(s)
    73.7%
  1. warriorx51

    warriorx51 Newbie

    Joined:
    Oct 29, 2012
    Messages:
    13
    Likes Received:
    4
    Occupation:
    Frontend Developer | UI-UX Designer | SEM
    Location:
    Thailand
    Authority of Linking Domain# of Links from Separate C-Class IPHey everyone,

    I would like to know if any SEO Experts could enlighten me (us all who are seeking answers to that kind of questions) on what are the factors that are the most influential on a website's ranking ?

    Here are the few I've learnt and try to pay attention to when I am developing a website and start SEO campaigns :

    Keywords :
    • As the first word of domain,
    • In title tags (H1, H2, H3),
    • In the description,
    • The density on the page(%),
    • The prominence of the keyword (having it appear in the first 100 words of the content),
    • The keyword(s) order (affect it's ranking in RP depending on which order you place them).

    Domains :
    • The age,
    • The authority,
    • The registration length (how long is it paid for in years),
    • The history (A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.),
    • Public or Private WhoIs (can be negative since there are speculations that it is used to "hide something),
    • Domain Trust/TrustRank (its trust, measured by how many links away your site is from highly-trusted seed sites, is a massively important ranking factor http://backlinko.com/google-trustrank).

    Content :
    • The magnitude of updated content,
    • duplicated content,
    • the length, helpful supplementary content (helpful supplementary content is an indicator of a page’s quality),
    • grammar and spelling,
    • syndicated content (if the content is scraped or copied from somewhere else),
    • Bullets and Numbered Lists (bullets and numbered lists help break up your content for readers, making them more user-friendly. Google likely agrees and may prefer content with bullets and numbers I guess),
    • multimedia (images, videos, and others could act as a content quality signal),
    • Contact Us Page,
    • Terms of Service and Privacy Pages (this helps tell Google your website is trustworthy).

    Code and other back-end elements :
    • Sitemap,
    • robot.txt,
    • page layout,
    • W3C Validation (I heard that many SEO experts consider W3C validation as a weak factor in ranking, on the other hand, I personally believe having a website with sloppy code and HTML errors could be a sign of poor quality site),
    • keyword in URL,
    • URL Strings,
    • URL Length,
    • URL Path (I read that a page closer to the homepage may get a slight authority boost!),
    • site Uptime (if your site is often dropping or under maintenance then it might affect ranking),
    • SSL Certificate (it is confirmed that they index SSL certificates and that they use HTTPS as a ranking signal),
    • Breadcrumb Navigation,
    • Server Location (may affect how high/low you rank in different countries),
    • Duplicate Meta (this will affect ALL your page's ranking).

    Links :
    • Outbound Link Quality (linking out to site with authority sends trust signals to Google)
    • Outbound Link Theme (I read on https://moz.com/blog/external-linking-good-for-seo-whiteboard-friday that search engines may use the content of the pages you link to as a relevancy signal. Let's say that, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.)
    • # ofOutbound Link (Too much 'do-follow' OBLs may “leak” PageRank, which can hurt that page’s rankings.)
    • Internal Links Pointing to Pages,
    • Broken Links,
    • Affiliate Links,
    • Linking Domain Age (getting backlinked by aged websites may be more powerful than new domains),
    • # of Linking Root Domains (The number of referring domains is one of the most important ranking factors in Google’s algorithm another source out of https://moz.com/blog/guide-to-competitive-backlink-analysis "Link Root Domain" part w/ graph)
    • # of Links from Separate C-Class IP,
    • # of Linking Pages (The total number of linking pages, even if some are on the same domain, is a ranking factor.),
    • Authority of Linking Domain (getting backlinks from higher authority domains may play a role in a link's importance, for example, a PR2 page link from a site with a homepage PR3 may be worth less than a PR2 page link from PR8 Yale.edu),
    • Links from Competitors (Links from other pages ranking in the same SERP may be more valuable for a page’s rank for that particular keyword, I have experienced this case in 2 websites I made that ranked on Page 1 for the same Keyword giving links to each others and had a positive outcome).
    Edit: regarding the list above, I mixed both negative and positive impact points on SEO, but I'm sure you guys will be able to tell which one they are.

    I know this isn't all of it but I tried to put everything I remembered by the head from all my research and personal experience. Looking forward hearing some juicy tips and info from our SEO Guru's here on BHW!
     
    Last edited: May 31, 2016
  2. owen2012

    owen2012 Registered Member

    Joined:
    Dec 19, 2014
    Messages:
    66
    Likes Received:
    2
    Content quality is main seo factor i think.
     
  3. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 19, 2010
    Messages:
    3,813
    Likes Received:
    976
    Gender:
    Male
    Home Page:
    Links and content are most important!
     
  4. skeye

    skeye Junior Member

    Joined:
    Dec 17, 2015
    Messages:
    143
    Likes Received:
    85
    Occupation:
    CM
    Still links. As for on-page stuff like content, it should be combined with other on-page factors, good content with bad site structure is still bad.
     
  5. SEO Sicko

    SEO Sicko Power Member

    Joined:
    Oct 24, 2014
    Messages:
    778
    Likes Received:
    132
    Occupation:
    Digital marketer
    Home Page:
    Good contents with quality backlinks are important.
    Concentrate also On-page optimization like meta description,alt, and title tags.
     
  6. warriorx51

    warriorx51 Newbie

    Joined:
    Oct 29, 2012
    Messages:
    13
    Likes Received:
    4
    Occupation:
    Frontend Developer | UI-UX Designer | SEM
    Location:
    Thailand
    That's true! I always do my best to fill alt="" tags in my images, as well as optimize them for the web. I use Google's Page Insights Tool to get my websites to the highest score possible (usually between 90 & 98 when I did a really good job).

    I personally feel like unique content tends to interact with the ranking much faster and better than other criteria's as long as there isn't too many 'penalties' stacked up behind, such as domain issues or bad backlinks.

    I didn't have the occasion yet to base my SEO optimization of one of my websites through backlinks mainly (yet), this is one of the things I am looking forward to witness, see a site jump up SERP using backlinks as main support.
     
  7. abhi007

    abhi007 Jr. VIP Jr. VIP

    Joined:
    Aug 31, 2010
    Messages:
    5,803
    Likes Received:
    3,919
    Location:
    Theatre of dreams :)
    You might want to add proper siloing into the mix.
     
  8. ben mart

    ben mart Jr. VIP Jr. VIP

    Joined:
    Jan 13, 2015
    Messages:
    561
    Likes Received:
    35
    Gender:
    Male
    Location:
    Near Google office
    Unique content with high quality links are important factor in SEO.
     
  9. hospits

    hospits Newbie

    Joined:
    Feb 23, 2011
    Messages:
    32
    Likes Received:
    5
     
  10. hatsatz

    hatsatz Regular Member

    Joined:
    Jul 28, 2014
    Messages:
    265
    Likes Received:
    40
    Gender:
    Male
    Google looks for unique content.
    Unique content and quality backlinks are important.
    Pay attention on On-Page SEO.
     
  11. onlinealways

    onlinealways BANNED BANNED

    Joined:
    Feb 28, 2015
    Messages:
    64
    Likes Received:
    8
    All factor is important.
     
  12. warriorx51

    warriorx51 Newbie

    Joined:
    Oct 29, 2012
    Messages:
    13
    Likes Received:
    4
    Occupation:
    Frontend Developer | UI-UX Designer | SEM
    Location:
    Thailand
    This is true, I setup a custom Meta (Title, URL, Description) for each page I make on my websites, it's even easier with Yoast SEO on WordPress sites!
    I actually had never heard of this technique as far as I remember, I will start making research on the topic and see what I can get to throw into my SEO bucket :D
     
  13. validseo

    validseo Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 17, 2013
    Messages:
    910
    Likes Received:
    527
    Occupation:
    Professional SEO
    Location:
    Seattle, Wa
    The important factors change from one type of search to another. The opportunities you have with factors depend on the competition. I use software I created myself to measure hundreds of factors for a given search and correlate which factors appear to matter statistically with respect to ranking position. I can tell you with absolute certainty that the answer to your question depends on the niche. Backlinks, title matches, URL matches, and heading matches tend to lead the pack. Social integration and signals appears to come into play conditionally and so does ratings and reviews. My advice to you is figure out what factors you think matter most then perform your target search and take some measurements and plot some charts. You'll be surprised at what you find... I guarantee it. :)
     
    • Thanks Thanks x 1
  14. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    6,684
    Likes Received:
    2,524
    I can say this from years of experience. If you have a poorly optimized website thats light on content and that doesn't get enough fresh content then it makes ranking like pushing a boulder up a hill. So ignoring that part and blasting tons of quality links is simply a waste of money. Get your site down pat and then spend money/time on external SEO. This is the #1 mistake I see here on BHW. You are setting the bar higher than you need to if you don't nail down your site, content, and optimization.

    -ThopHayt
     
    • Thanks Thanks x 1
  15. warriorx51

    warriorx51 Newbie

    Joined:
    Oct 29, 2012
    Messages:
    13
    Likes Received:
    4
    Occupation:
    Frontend Developer | UI-UX Designer | SEM
    Location:
    Thailand
    Thank you both for the amazing response! I will make sure to remember these tips every time I work on a new project and/or improve older ones. :)

    I have a question, I will not go into details, currently, I am working in Thailand for a company in the attraction industry (diving excursions and private boat rental to tour islands), I manage their websites and optimize/upgrade them daily, my clients wish is to climb up to 1st page on a few important Keyword, I was able to do it for 4 out of 6! The two last word are competitive locally but not in worldwide, most my companies competitors have really badly structured websites using terrible outdated techniques such as pitiful keyword stuffing with styling on pages, old design #2005, no mobile optimization. Yet they manage to stick to Page 1 and dominate the first places. I'm guessing it's mainly due to the web sites age.

    My company has one 7 years old website that I was able to bring most wanted keywords to 1st page and still have 1 left to take care of, they have another website that I did myself and is fully optimized but pretty young (3 months old), I barely reached page 2 about a week ago on the main keywords for that one as there is some competition on them with older websites. I need to get the last competitive keyword (on the 7 years old website) to the first page.

    My question is : What would be the best procedure for me to do so in my case?
    Note: I am updating the website in question day by day with fresh content that has better density and readability. Also I made a blog section and make articles about stuff that are related to the keywords I boosted to P1 and the keyword I am working on, so should I be looking for quality link services to boost this up or should I carry on updating the websites content and optimizing it overall until I get to P1 with this last keyword?

    EDIT: I'm not asking for a free audit obviously that would be rude from me! Just wish an opinion from experienced SEO BHW fellows to guide me on the right path and avoid wasting time and ressources on the wrong procedure. :)
     
  16. validseo

    validseo Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 17, 2013
    Messages:
    910
    Likes Received:
    527
    Occupation:
    Professional SEO
    Location:
    Seattle, Wa
    If you PM the keyword to me I'll run it through my software and see if anything stands out as an opportunity.