What does this mean? More fucked up changes from Google because the last ones worked. 1. More people are clicking ads because Google results are fucking terrible. 2. Amount per click is dropping because Google is giving these piece of shit companies top rankings in the engines and don't have to spend on advertising. On another note, I'm a big baseball fan, and whenever I search for something baseball related, about half the results are from bleacherreport.com. It's a site that has a bunch of 10 year old kids as authors, and the content is absolutely fucking terrible. What a joke. As long as Google keeps increasing profits, we can expect more fucked up changes to continue.