As many know, on 7/27/2012 Matt Cutts further elaborated on Google's unnatural link notices/warnings appearing in Webmaster Tools Accounts. You can read about it here, if you have not seen it yet. I want to focus on one topic in Matt's post that touched a nerve with me, so I will explain below. In the post above, Matt Cutts also states: This is yet another overreach by Google, with implied threats, to control what content we have on our websites, who we link to, who links to us and how we are compensated for our time. There should be an antitrust investigation launched into this whole backlink fiasco. Google's aggressive and anti-competitive actions are structurally designed to put fear into webmaster's minds that linking is bad - thus reducing referral traffic and promoting a greater reliance on Google search. The web's design is such that interlinking websites collectively form a "web." Google's actions are clearly anti-competitive, and their actions are creating international policy regarding e-commerce. Furthermore, Google's implied threats indicate that webmaster's are not due compensation for the time they have invested in responding to link removal requests, the physical labor required to remove them and the potential risks born out of litigation. Millions of webmasters now have these burdens placed on them, due to Google's ability to create regulatory actions with their monopolistic power, and potentially face penalties when seeking compensation for their labor. Anyone involved in e-commerce has good justification to fear Google. It's time regulators stepped in to assume their roles in regulating an international industry, e-commerce, which has reached one trillion dollars in yearly economic activity. No single company, such as Google, should be permitted to reshape the policies regarding e-commerce and the fundamental structure of the web without first going before an international court made up of judges from all corners of the Earth. Recently Google has expanded into the broadband market. Not only does Google want to reduce the choices and methods you use to find other websites, but they also want to control how you get online. For a company that already has a monopoly over e-commerce, does anyone other than I see major issues with allowing Google to expand into broadband too? Think of the abuses, unbeknown to users, that could occur when Google further expands into more markets and drives other broadband suppliers out of business. Are the regulatory bodies of this world asleep at the wheel or am I just crazy?