Google's latest search engine change, "page layout algorithm"

Discussion in 'White Hat SEO' started by projectx, Jan 24, 2012.

  1. projectx

    projectx BANNED BANNED

    Dec 4, 2006
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    Google's latest search engine change, known as the "page layout algorithm", is now in effect. It down-ranks websites which dedicate, "a large fraction of the site?s initial screen real estate to ads." How much real estate is too much? Google won't tell us and is not providing any analytical tools to provide the answer either. There are a few clues on Google's Inside Search blog posting.

    This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads. This algorithmic change noticeably affects less than 1% of searches globally.

    If you get it wrong, it may take weeks for any corrections you make to be reflected in your rankings: If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

    The bottom line with this update is, as so many times before, for publishers to focus on creating content-rich, compelling websites if they want to use natural SEM. Anything risks a randomly-timed ranking downgrade.

  2. turdface

    turdface Supreme Member

    Sep 3, 2010
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    Less spammers = less competition for me.