Google’s Inverted Index of the Web

This is an interesting article from SEO by the sea, about Googles use of inverted indexes to rank pages in the SERPs based on user queries -

It's a bit heavy going but quite interesting if you want a technical insight into some of the ways in which Google processes and organise search results as far as on-page SEO is concerned.

Summary - inverted index is basically a method of interpreting content whereby you separate all of the words found across the pages in the index and then make an index of where, and how often, those words appear. It's fairly well-known information I guess, seeing as we know that's (in very basic terms) how Google would match content to search queries. Nonetheless, it's quite an interesting read if you want to see it from a technical point of view.

It also has some interesting stuff on top of the basics; for example, how Google will sometimes intelligently replace certain words from a query, with other words - for example replacing "where is the best place to get lasagne in my town" with "where is the best restaurant to get lasagne in my town".

Anyway, its an interesting read -

https://www.seobythesea.com/2021/07/inverted-index-of-the-web/

For nerds, here is the PDF of the patent.
https://pimg-fpiw.uspto.gov/fdd/74/738/100/0.pdf

I must be such a spammer.. I was prompted with the "Are you a bot?" screen when I clicked on the article.. I was prepared for a hard read, but instead I got a slap for being a black hat rat)

Bill Slawski is one of the best SEO's in the world for why I read his stuff quite often.

davids355 said:

Summary - inverted index is basically a method of interpreting content whereby you separate all of the words found across the pages in the index and then make an index of where, and how often, those words appear. It's fairly well-known information I guess, seeing as we know that's (in very basic terms) how Google would match content to search queries. Nonetheless, it's quite an interesting read if you want to see it from a technical point of view.

Click to expand...

What's the difference between this and the usual keyword(s) density?
Isn't the case for a decade?

hideath said:

What's the difference between this and the usual keyword(s) density?
Isn't the case for a decade?

Click to expand...

Correct. I don't think this is anything new but I thought it was an interesting article because of its technical details.

davids355 said:

Correct. I don't think this is anything new but I thought it was an interesting article because of its technical details.

Click to expand...

It is indeed,
sorry, i forgot to thank you for sharing this, it's always better to learn more about how things do work