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Google’s Intrusive Interstitial Update Now Live

Discussion in 'Black Hat SEO' started by lorentzo, Jan 25, 2017.

  1. lorentzo

    lorentzo Power Member

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    Big news from the Google-verse.

    On Jan. 10, Google updated its mobile search algorithm to make the visibility of Smartphone content a prominent ranking signal. As it stands now, the update is going by the unofficial name Intrusive Interstitial Update” (I.I. Update).

    What’s this mean for mobile marketers, you ask?

    It means that any website that uses intrusive pop-up boxes will likely find itself affected by Google penalties in the very near future.

    Read on to learn more about the Intrusive Interstitial Update, and how it might affect your site.

    The Reasoning Behind the Intrusive Interstitial Update
    Google first announced this change on Aug. 23, 2016. In its words, “Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

    As is true with most Google updates, this one aims to help Google users find the content they want without annoying interruptions they don’t. This is especially important since 56 percent of the traffic major sites enjoy comes from mobile platforms.

    The purpose of removing interstitials and other intrusive pop-up advertising is to make the mobile search results more user-focused. It’s also meant to make content easier for people to navigate on Smartphones and tablets.

    Source : http://www.sitepronews.com/2017/01/25/googles-intrusive-interstitial-update-now-live/
     
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  2. blogzandstuff

    blogzandstuff Elite Member

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    Good I hate the damn things and I never use anything like it myself, it is annoying. Hopefully they'll move onto popunders soon, I have equal hatred for those
     
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  3. lorentzo

    lorentzo Power Member

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    I hate them also....
     
  4. xplosiv

    xplosiv Power Member

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    Hopefully this will send those fucking annoying CUNT web pages that crash your phone into the abyss (no I don't want to enter a free iphone competition or install spammy anti-virus shit on my phone). That would actually make one of the few extremely useful updates G has done over the last few years.
     
  5. lorentzo

    lorentzo Power Member

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    the spammy anti virus shits dont care about seo :D
     
  6. AleeGS

    AleeGS Regular Member

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    Well i fucking hate these popups so i'm with google this time
     
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  7. darulez

    darulez Jr. VIP Jr. VIP

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    That should hit Forbes and their annoying ads...