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Google: We Made Over 3,200 Changes In Search Last Year

Discussion in 'White Hat SEO' started by MisterF, Jul 17, 2019.

  1. MisterF

    MisterF Moderator Staff Member Moderator Jr. VIP

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    Some interesting insights into Googles thinking, research, testing and resulting outcomes.

    Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems. Some of these were visible launches of new features, while many others were regular updates meant to keep our results relevant as content on the web changes.

    Code:
    https://www.blog.google/products/search/how-we-keep-google-search-relevant-and-useful/

    In 2018, we ran over 654,680 experiments, with trained external Search Raters and live tests, resulting in more than 3234 improvements to Search.

    Code:
    https://www.google.com/search/howsearchworks/mission/users/
     
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  2. shanna_doll

    shanna_doll Power Member

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    No wonder results are not so good anymore tbh...
     
  3. aidenhera

    aidenhera BANNED BANNED

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    so whats the TLDR?
     
  4. mhtro

    mhtro BANNED BANNED

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    Google is changing rapidly? There is no TLDR he is just pointing this out.

    ~~
    OP this reminds me of that black mirror episode with the social media app, the creator mentions how they have a department focused on creating dopamine targets and making the app addictive, Google is obviously no different trying to provide users with targeted information faster and easier, giving zero fucks about the creator of the content.
     
  5. Dreams411

    Dreams411 Power Member

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    Woow. That's a lot of changes. That means they're making changes every day. With this amount of changes, one can hardly keep up with them.
     
  6. coldshowers

    coldshowers Regular Member

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    Search results have really sucked in the last couple of months or even longer. I find myself using Bing sometimes.
     
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  7. Daggermouthx

    Daggermouthx Regular Member

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    Really hope Dmitry Gerasimenko comes in clutch.
     
  8. SocialManager

    SocialManager Elite Member

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    Can you give some examples of bad search results? Everything seems fine for me.
     
  9. JayDee1984

    JayDee1984 Jr. VIP Jr. VIP

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    Not completely true, the basics still work, create awesome content, get juicy backlinks and you are golden.


    Btw, I must state, that bhw contributed a lot to google, because every time they are eliminating bh methods they are making the google search result more relevant.
     
  10. berkay1907

    berkay1907 Jr. VIP Jr. VIP

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    "In 2018, we ran over 654,680 experiments, with trained external Search Raters and live tests, resulting in more than 3234 improvements to Search." and he added "none of them were relavant and usefull for the users" =))
     
  11. lunapt

    lunapt Regular Member

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    Search results have dropped some for me

    Still getting 450 a month on spun content vs 600

    Don't look too deep into it people!
     
  12. Brilliant Digital Services

    Brilliant Digital Services Jr. VIP Jr. VIP

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    More experiments with a good thing makes results worst.
     
  13. kinglion

    kinglion Jr. VIP Jr. VIP

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    Thy litteraly f cked up everything