http://searchengineland.com/google-...ould-be-nofollowed-like-advertisements-168339 Google wants links in PR to use nofollow. And URL to the PR should also be nofollow. Do you, or are you going to do this? and Why? But if you are the "press", that is including PRs in your site. Probably you wont use nofollow right because "the press reads them and they will hopefully pick up on your offering and write about it on their site with links to you that are followed naturally and without pay"