I wanted to post in to straighten you guys out on something that was reported here, and then repeated on several SEO news websites. It has been said that this shake up that is on-going is related to Sape link penalties. While I can't say that Sape links aren't also being targeted in an unrelated play, I can rather confidently tell you that it is NOT a simply targeting of Sape links that is causing the shake up that has been talked about here recently. Based on date from my websites and those I work with I have come to the conclusion that this is either an update, or an algorithmic change by Google. Why do I think this? Because none of the sites I'm taking data from used Sape, and the reaction from these sites screams update. Let me explain... this is what I'm seeing happening a lot. 1) A uniform drop in rank (which is why chicken littles who only track performance based on rank are crying foul) 2) An increase in mobile and tablet activity from Google 3) An overall gain in total impressions from Google 4) An sharp gain in total # of keywords ranked for in Google 5) A slight gain in traffic coming from Google So what does this tell me? It says that while Google is dropping desktop rank in many terms they are ADDING impressions for mobile and tablet; then they seem to have ranked these sites for MORE keywords overall albeit at worse positions. None of this is in line with a penalty. It honestly reminds me far more of the Mobilegeddon update from a few months ago. But it could just as easily be an algo re-fresh or the beginning of a new Penguin. One thing is for sure though, this is deeper than a Sape-hunt.