yeah, if they could take a lot of what works like the social structure from facebook, but having the fan pages and profiles combined into a single entity (more like what myspace was), and allow you to create multiple pages for different pseudonyms... In other words they need to look past facebook and look at which features have been best from all the social networking sites and combine that together into something better than any of the others. If they can do that then it might have a shot at displacing FB in the future.