Google announced after close of markets today that they are splitting their company into a holding company called "Alphabet" which will manage all of their dream products that they lose tens of billions on (Calico, Google+, Self-driving cars, Google Loon, etc.) and a separate entity called "Google Search". Larry Page and Sergey Brin will be the heads of Alphabet, and Sundar Pichai will run the Search side of Google. http://www.msn.com/en-us/money/companies/google-inc-to-become-alphabet-inc-in-shakeup/ar-BBlCsNx Did Google just go "full retard" on this one? As far as I can tell this is really just a way to keep the circle jerk going for Larry Page's pet projects that lose billions (like trying to live forever via Calico) and having that make less of an impact on earnings from their only profitable service: advertising.