Kiddies, those of us who are making money in PPC are moving from Google to Yahoo and other search engines. This migration is happening in DROVES. Google has already slapped enough people, including myself, to not only piss them off but to find alternative engines where business is welcomed. And then there is Yahoo. They must be hauling in the bucks with the onslaught of IM'ers joining their network in the hope of deploying that one page landing page that will continue to convert to sales. The truth is, there is nothing like a one page lander. It converts infinatly better than say pushing clickers to a multi page blog. Thats a fact and i have spent 2yrs testing this theory. The more distractions you give a clicker the less changes there are of making a sale. FACT! I'm selling health related products. There is not one, i repeat not one advertiser left in my niche that is currently pushing a single page lander on Google PPC. Where are they? All slapped in the last month or two and hurray for Yahoo, i search for my keywords and they are all visible on Yahoo, even the advertisers i thought dissapeared 6 months back. The only search results i find for my niche in Google are those drop ship companies. Like nextag, amazon, ask and thats really about it. HOW IS THIS GIVING A USER A GOOD EXPERIENCE? This is the famous Google slogan. You can visit these sites and you will find nothing but product after product with canned descriptions and a checkout process with no unique content at all. I hardly call this a GREAT USER EXPERIENCE! Its truely unbelievable what Google is doing.