Google showing reasons behind search results

• Matching keywords: A simple, but important, factor Google uses to determine if information is relevant is when a webpage contains the same keywords as your search.
• Related terms: Google also looks for terms that our systems determined are related to the words in your query. If you search “how to cook fish in the oven,” we’ll also look for pages that have related terms like “bake” and “recipe.”
• Looking at links: When other pages link to a page using similar words as your query, that page might be relevant to your search. It can also be a helpful indicator of whether online content creators tend to regard the page as useful for that topic.
• Local relevance: Our systems also look at factors like the language you’re using to search as well as your country and location, to deliver content relevant for your area. For example, if you search "what day is trash pickup?,” it’s helpful to get results that are applicable to your city or state

fb3003 said:

interesting read. google now showing reasons why a site is being ranked for a particular keyword.

https://blog.google/products/search/learn-more-and-get-more-from-search/
We already give some visual indications of some of these relevance factors on the results page, but we’re now bringing this context to the About This Result panel, so people can easily evaluate whether a result might be the one they’re looking for. Here are some of the factors that you’ll see:

• Matching keywords: A simple, but important, factor Google uses to determine if information is relevant is when a webpage contains the same keywords as your search.
• Related terms: Google also looks for terms that our systems determined are related to the words in your query. If you search “how to cook fish in the oven,” we’ll also look for pages that have related terms like “bake” and “recipe.”
• Looking at links: When other pages link to a page using similar words as your query, that page might be relevant to your search. It can also be a helpful indicator of whether online content creators tend to regard the page as useful for that topic.
• Local relevance: Our systems also look at factors like the language you’re using to search as well as your country and location, to deliver content relevant for your area. For example, if you search "what day is trash pickup?,” it’s helpful to get results that are applicable to your city or state

update: Search engine land also covering this

https://searchengineland.com/google-now-shows-why-it-ranked-a-specific-search-result-350659

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