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Google Search Changing Completely

Discussion in 'Black Hat SEO' started by Impulse, Mar 15, 2012.

  1. Impulse

    Impulse BANNED BANNED

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    Google has announced that it is planning on changing its search completely.
    This should have an impact on SEO as some search results won't simply be links. Some might be attributes about the searched term. For example, searching a lake would yield info such as location, altitude, average temperature or salt content.


    Code:
    http://www.foxnews.com/scitech/2012/03/15/google-plans-major-overhaul-to-search-engine/
    
    http://online.wsj.com/article/SB10001424052702304459804577281842851136290.html

    This should have an impact on SEO and BH SEO as we know it. What are your thoughts?
     
  2. oxonbeef

    oxonbeef BANNED BANNED

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    When the facts in front of me change I have the option to change my tactics.
     
  3. LBrown

    LBrown Senior Member

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    So they are creating content to answer queries. They have been doing this for a while. Google "when is easter 2012" and above the search results is "Easter Sunday is on Sunday, April 8, 2012." There are some things it can do this for easily but many MANY queries where they will not have an answer. If you google "blue dresses" Google shopping results might be what I want, but a snippet about blue dresses written by the Google engineers is definitely not what I want.
     
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  4. Impulse

    Impulse BANNED BANNED

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    That's definitely an option.

    However, changes are evident. If anyone has taken the time to read Google's new privacy policies and the news surrounding their search, you'll see that some big changes are coming in 2012.

    As it has been predicted earlier, Google is becoming less of a site where traffic is driven to other sites and more of a destination where it doesn't want you to visit other sites.
     
  5. manny521

    manny521 Supreme Member

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    They have already started doing this a long time ago. This is an old story and a public relations push by google to get some positive news out there.

    Google has had so much bad press recently, they are trying to spin something positive/new about google.

    This will affect a very small percentage of search results, don't worry. If it's not affecting you now, then probably won't affect you in the future.
     
  6. Impulse

    Impulse BANNED BANNED

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    So why has it suddenly become news worthy.

    Here's another news behemoth giving insight to the new search changes today:
    http://blogs.wsj.com/digits/2012/03/14/what-googles-search-changes-might-mean-for-you/
     
  7. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Think they should and probably will be very selective with this -- mostly they'll probably answering queries that literally have a single authoritative answer -- I don't think they'd be wise to go further than that.

    It would be like a guy writing the contents table for a book and then starting to write all his own opinions all of the contents page:)
     
  8. talkmeow

    talkmeow Regular Member

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    G00gle will not rest until it has ruined it's search engine completely. They are not satisfied with releasing dozens of failed products and services, they must take out their one and only claim to fame as well.
     
  9. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    Unless they are paid for of course;)
     
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  10. goinviral

    goinviral BANNED BANNED

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    I guess if the SuperMarkets/Grocery Stores can do it why not Google. Why sell someone else's can of beans when you can sell your own.
     
  11. timothywcrane

    timothywcrane Power Member

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    It's just another Adsense Ad your going to have to deal with. Plain and simple. Your only chance to get into Google in the future will be through G+. That is what all of these changes are about. You will have 3 choices, Believe The Google Feed, Ask A Friend, Or click an Ad. I know that organic search still exists, but it is soon to at least go "below the fold".

    I know that this is not EXACTLY how it stands today, but if you believe that Google is a company that has the largest database of personally and publicly shared information in the history of mankind,
    and that it sells ads for a living, then you understand that Google search results are just a big MFA. No tin hat theory of Google world domination. They don't really want domination, but they will sure as fuck advertise it for sale you at #1 if you are the highest bidder.

    As for these specific result snippets, they will probably stick with simple mathematic database information and publicly accessible info that has no intellectual property rights of any kind, like simple and non subjective queries. But who knows, you may be simply bored and type "Who is God", and Google might return themselves at the top with the human API as their arguement, but I doubt it.
     
  12. bertbaby

    bertbaby Elite Member

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  13. scottx1995

    scottx1995 Regular Member

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    what they are mainly referring to are searches like

    "City name" weather
    OR
    "city name" current local time

    they are just saying that google is going to be more informative on searches like that.
     
  14. demongerbil

    demongerbil Jr. VIP Jr. VIP

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    There are things mainstream media isn't clueless about?
     
  15. Yukinari84

    Yukinari84 Elite Member

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    While keeping on top of Google and their changes is very important, don't let them scare you into believing what they say. Google has a history of using scare tactics and giving out false information.

    Think about it this way, every time Google makes a big change, it is almost always because too many people are figuring out their algorithm to the extent that they know how to successfully use it for personal profit.

    Google hates this because their main money maker is still their advertising platforms: Adsense/Adwords. Therefore, the more they can push people to use their advertising platforms, the more $$ they make.

    Also, the answer you seek about "suddenly becoming newsworthy" is already your question...Google uses main stream media because they have authority as far as the mass population is concerned. Too many people have a " Well if WSJ(or any other main stream media outlet) says its true, it must be" mentality. This is detrimental in SEO and in life.

    The best advice I can give is continue to stay on top of changes in SEO, but use your own head to come up with ideas, and then test, track, and tweak until you get the results you want.
     
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    Last edited: Mar 15, 2012
  16. Impulse

    Impulse BANNED BANNED

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    Great response. Thanks for the advice. I'm sure I'm not the only one learning from this here.
     
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  17. Bartholomew

    Bartholomew Regular Member

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    Google is digging its' own grave with all these latest changes and social shit. The SERP now is worse than a year ago, for some programming-related long-tail queries I often have to check third, fourth and fifth pages as on the first one there are only very slightly relevant brands and google+ profiles with these fancy photos of another stupid smiling fat cunt and shitty content.
    I use Yandex now for the queries which only a year ago were way better in Google. Even Bing often returns better results.
    Social search is the biggest mistake Google could've done.
     
  18. Nekojin

    Nekojin Newbie

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    I wouldn't worry too much about the changes until Google rolls them out and we see just how many searches they actually change. Over the past few years Google has been slowly canabalizing its results and pushing more and more organic rankings below the fold, but there has to eventually be a breaking point.

    At the end of the day, Google is slave to the almighty dollar, and as they stated in last years earnings something like 97% or 98% of their earnings were from adwords. In order to continue to be profitable Google has to keep results pure enough that people still use the search engine in order to display ads. First it was a few ads along the top, then places came around a few years back, now under certain terms you'll even see 4 paid results at the top, 3 from companies and one from Google (Credit cards used to trigger this)

    If Google ends up pushing the organic SERP's below the fold, people are smart and will start to realize that the first chunk of results on Google is a bunch of ads, use the search engine and then scroll down to find the info they need. I think this is going to be especially true in a lot of the niche areas that a lot of us are cashing in on ao I'm not too worried about much of this.
     
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  19. markhenry121

    markhenry121 Elite Member

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    Changes are the law of nature and if Google changes then it will provide useful things which will be helpful to everyone.