1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Google Recent Changes To How It Ranks Results

Discussion in 'White Hat SEO' started by AndyPR, Aug 14, 2012.

  1. AndyPR

    AndyPR Registered Member

    Joined:
    Jun 26, 2012
    Messages:
    51
    Likes Received:
    27
    Occupation:
    Affiliate manager
    Home Page:
    Google released a list of 86 ?search quality? changes it made in June and July, beyond the various changes it had already blogged about.
    Google says the change referred to as ?ng2,? better orders top results using a new and improved ranking function for combining several key ranking features.
    Another list entry (Ref-16) involves changes to an ?official pages? algorithm to ?improve internationalization?. This is part of Google?s ?Other Ranking Components? project.
    Another change listed under the project codename ?Other Ranking Components,? includes one that helps you find more high quality content from trusted sources (#82367). Also under that label are several, which Google says will help make its system better for clustering web results ?better and simpler.? These include: #82541, NoPathsForClustering, and bergen. ?We?ve made our algorithm for clustering web results from the same site or same path (same URL up until the last slash) more consistent,? says Google of NoPathsForClustering.
    Change #81933, Google says, improves use of query synonyms in ranking. ?Now we?re less likely to show documents where the synonym has a different meaning than the original search term,? Google says.
    Another change (Manzana2) improves the clustering and ranking of links in the expanded sitelinks feature. Another (?Improvements to Images Universal ranking?) improves Google?s ability to show universal image search results on infrequently searched-for queries.

    Have you noticed if any of these have had a direct impact on how Google ranks your pages?
     
  2. aldis

    aldis Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 10, 2009
    Messages:
    1,322
    Likes Received:
    532
    Occupation:
    CSEO Founder
    Home Page:
    Seems like they've done a lot changes the past couple of months, but the funny thing is none of my sites have been affected/ have had significant SERP movement on this time period
     
  3. abs007

    abs007 Junior Member

    Joined:
    May 16, 2010
    Messages:
    168
    Likes Received:
    76
    yup - they been making many changes
     
  4. justin

    justin Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 15, 2007
    Messages:
    505
    Likes Received:
    392
    Google Circus - All of my sites are on top 5.

    They make us fool by releasing panda/penguin/blah/blah/blah :D
     
  5. ber789

    ber789 Junior Member

    Joined:
    Mar 31, 2012
    Messages:
    160
    Likes Received:
    20
    I think this one has some upside for the long-tail but I have not noticed any noticeable differences on my own sites.
    #81933. [project codename "Synonyms"] This launch improves use of query synonyms in ranking. Now we're less likely to show documents where the synonym has a different meaning than the original search term.
     
  6. finerpleasures

    finerpleasures Regular Member

    Joined:
    Feb 17, 2009
    Messages:
    322
    Likes Received:
    97
    These are not major changes, major change have been. Ask yourselves when was google last major changes - not the panda pengiun thing before than , and before that when.....

    i dont think there will be any major explosions for a while. what say you ........:confused:
     
  7. abs007

    abs007 Junior Member

    Joined:
    May 16, 2010
    Messages:
    168
    Likes Received:
    76
    I think Google Zoo would be more appropriate lately :)
     
  8. ber789

    ber789 Junior Member

    Joined:
    Mar 31, 2012
    Messages:
    160
    Likes Received:
    20