Google pushing ad to bottom of page for search term

Discussion in 'General PPC Discussion' started by tripartist1, Feb 18, 2017.

  1. tripartist1

    tripartist1 Junior Member

    Sep 19, 2013
    Likes Received:
    So I recently got into PPC. I have a keyword which I am paying over the max bid to receive the top of page position (quality and everything else is fine). When I search for my term, google has the "including results for [similar keyword]", which is causing my ad to display at the bottom of the page. The CPC for the "included" term is significantly higher than what I am currently paying for my current keyword. I know that I would receive top of page without this "feature", because if I click the "search only for [my keyword]", my ad appears where it should, at the top.

    Is there any way to get my ad back to the top of the page without having to click that link (as any normal user wouldn't do that) or paying the bid for the other keyword? I feel like this is kinda bullshit, as I am paying for that position, but not getting it for the exact search term.

    Any help appreciated.
  2. PPC Envy 1

    PPC Envy 1 Newbie

    Apr 5, 2017
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    There's no way that I know of. Google with all of their "great" new features are actually biting the hand that feeds advertisers. Hopefully someone will chime in that has a workaround.