so I was trying to rank for a competitive keyword for my main business. I tried and tried and tried. I jumped from page 3 to page 2. Then I jumped to #9 in page one. Then I tried and tried and tried and now I am no. 3 for this keyword. well, except that I am not really number 3 because just a week ago, google decided to display places results at the very top of the page for my keyword. so now I am really no. 13. so i am getting no clients. how the hell do i become A or B in places? Please dont say yelp and citysearch reviews, I have tried that and it hasnt worked. so the lesson: try to diversify your keywords because you never know how google is going to change its results. I spent probably close to $5,000 and lots of time and now i am screwed.