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Google Places mass listing? Or other sources that may feed into it?

Discussion in 'Black Hat SEO' started by elcaballo, Feb 23, 2013.

  1. elcaballo

    elcaballo Newbie

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    I provide a service that is very localized and usually relies on a large number of the customers searching for the service on their phone when they need it and calling. The service relies on agents/resellers throughout the U.S and Canada who ultimately take care of the customer.

    I make a commission when the customers calls us first, I generate the lead and then send it to the local agents. Essentially being a middleman.

    Right now, I've tested adding multiple Google places through various accounts in different cities throughout the US, and it is working. I have about 20-40 listings in place, each with a unique phone number and the results are working, call volume is increasing. I would like to scale this up a bit more and see if there is an easier way to do so, as the current method takes significant effort.

    The parent company of the service being provided, seems to have a way to have all of their agents on Google places throughout the U.S (Canada, I have not searched much). I was wondering how companies do this for their franchises or agents nationwide?

    Do they submit their data to providers such as Acxiom, Localeze, Infogroup? How can I find out who they use? Is one of them enough? Or multiple?

    Currently the method of adding a place on Google places is as follows:

    1. Find local person in City to receive the verification postcard. Costs money to do the task.
    2. Search for agents in City and analyze hotspots to plant new ones.
    3. Create new Google account (I usually make one per city)
    4. Add a Google places right above or a couple of hundred feet away from an agent in a good area. This could take time as you need to understand addressing in local area, and make sure the address you use is not in use by another business.
    5. Get a phone number for the listing.
    6. Wait for postcard - Sometimes they do not arrive, since the addressing I use is very particular to circumvent the postcard actually going to an address that does not exist. So in between waiting for the postcard and then waiting a bit more to see if it arrives could take about 2-3 weeks. If not longer while I re-send it to a different address and wait again to see if it arrives.
    7. Verify postcard.
    8. Hope Google does not remove it, sometimes it seems they merge it with the business I intended to overlap, essentially making mine stand out or be in control of it.
    9. Rinse and repeat per location.


    There parent company has about 15-20k resellers, for the service. I would love to somehow bulk upload to a main or couple of data sources to make the additions faster. To a certain extent however, at 15-20k it could get out of control. I am perhaps looking for the major cities that would use the service. Perhaps only 500 locations at most, more would be better, but slowly scaling it up. Right now I am at about 30 locations and it is already getting a bit out of hand to manage sometimes.

    So any tips for doing this on a local SEO level?
     
  2. elcaballo

    elcaballo Newbie

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    bump! anyone?