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Google Places Citations pulling Reviews from kudzu, yellowbot, etc.

Discussion in 'White Hat SEO' started by Blackhat Scott, Jun 22, 2011.

  1. Blackhat Scott

    Blackhat Scott Regular Member

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    For some time now... I am seeing the Google Maps/Places listings pulling citation review links into their Gplaces listings getting higher rankings under Google Maps.

    I know for some of the directory listings you can login with Yellowbot and can login with your Gacct. to make your business listing. Will Gplaces/Gmaps automatically extract the reviews and publish them in the Gplaces/Gmaps listings? Or is this a paid service through CityGrid?


    If someone has real experience with this (no theories please) and knows the answer I would greatly appreciate some insight on this! Thanks in advance.
     
  2. tyler8541

    tyler8541 Regular Member

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    Google Places scrapes reviews from the the most important directories per niche, city, and industry.

    You need to analyze the top 14 (gplaces) and make a note of how many review sites they are scraping from and the names. I would go ahead and check through the top 7's citations as well, not just the blue hyperlinks you see in the SERPS.

    Find the top 4 or 5 Google is scraping from the most and make sure you setup your business name, address, phone number EXACTLY like it lists on your GP listing (make sure listing is claimed). Try to get the categories to match as close to GP categories as well.

    From there you will typically need 5-10 reviews (10 seems to be the sweet spot for me) on EACH local business directory G is scraping from.

    Make sure you backlink the listing once you're sitting at around 5 reviews on each to get G to check it out and scrape to your Places page.

    Spread them all out over 10-30 days, different accounts, different IP's, etc. Yelp is a bitch too! They've made it very hard to get reviews to stick.

    You will start noticing some ranking improvement within GP as well once you hit the (5) 5 star review mark too.

    For good measue I also build 100 other biz directory listings with exact info as well for future citations and g cross checks for NAP.

    Also make sure to sprinkle your main keywords within the reviews or nudge customers to use "niche keyword" in review if you are asking for them. This is the hardest part of GP. People just don't leave good reviews but they sure as hell come running to spew some bad shit about a business.
     
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  3. Drink More Tea

    Drink More Tea Regular Member

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    How does google find out which IP you have posted a review to a 3rd party from?
     
  4. tyler8541

    tyler8541 Regular Member

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    It's not necessarily for Google as big G is always a factor whether known or not if you know what I mean.

    It's more of a concern with the local directories spam protections. If they see suspicious reviews or accounts made JUST for reviews and IP is from India at 3am in Detroit vs. a user that has commented several times on other Detroit businesses in his local area during normal hours from a Detroit IP. Some directories, especially Yelp will yank those reviews which will not give Google the opportunity to syndicate them to the Places listing. Hope that makes sense.

    GP is a bitch! I'd take SEO any day for GP in a major city with competition. Problem is the market is saturated with SEO's low balling this service that have no idea what they're doing and charging peanuts for a service that is twice the work and hassle of regular organic SEO yet client expects to pay less to be ranked and managed.

    Troubleshooting GP alone takes a lot of experience and patience for not only you but the client as well. Hope that helps.

    You also have to remember that GP is on G's radar as a huge chunk of their revenue is coming from Boost ads now and local so GP is constantly being tweaked and purged.
     
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  5. dw_n_cinti

    dw_n_cinti Regular Member

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    How would you "backlink the listing"? I suppose you are talking about placing a link the the citation URL somewhere in the GP listing.

    I have heard some say to place the URL in product brands section. Is this what you mean?

    Tnx,
    DW
     
    Last edited: Jun 23, 2011