Just been asked this question by a friend .... The google over optimization penalty? what is it? Is it a penalty that drops your site 10+ pages for a time period? kind like the spammy links style penalty? Meaning no matter what you do to try and fix the problem you will always have the penalty until google decide when to remove it? or Is it a ranking factor? when we seo our sites we try and use <h1>, <h2>, text, images, alt tags, videos etc ... if we miss some of these elements then our sites rank less. Do we think this is the same for 'over optimization' it will just reduce down our serps? Meaning if we change our sites and reduce/fix the problem the site will naturally start to rerank Thoughts?