so I have always suspected and heard that click through rate matters I've seen some case studies of some companies actually driving traffic to click on certain search links stay on the page and not bounce. This charts by word stream confirms some of the suspicions that when all things are equal if you have two very similar results in the search engines Google slowly begins to start collecting data on click through rates and optimizing their results dependent on which results are getting clicked on the most. This fact tells me that number one your title and meta-description are very important these days because they are the thing that people first see and use to get excited about your content so a plug-in like yoast or all in one seo where you can change the title and meta-description is essential as well as optimizing these for the user. Looks like machine learning is getting smarter and though links are still going to be the main factor looks like getting to number one is becoming a little more complex than blasting links. yyou should optimize your titles for things people will want to click on and as always have very good content.