Expertpeon
Elite Member
- Apr 22, 2011
- 1,959
- 1,198
http://www.thestreet.com/story/1267...cks-decline.html?puc=CNNMONEY&cm_ven=CNNMONEY
The company noted that cost-per-click (CPC), a key advertising metric, remained flat from the previous quarter, noting that perhaps the company's initiatives to bundle advertising buying on various platforms, is working. However, CPCs still fell 9% year over year. Paid clicks, which include clicks related to ads served on Google sites and the sites of its Network members, increased approximately 26% year-over-year, but fell 1% sequentially.