Google Misses Earnings Again - CPCs fell 9% year over year

The company noted that cost-per-click (CPC), a key advertising metric, remained flat from the previous quarter, noting that perhaps the company's initiatives to bundle advertising buying on various platforms, is working. However, CPCs still fell 9% year over year. Paid clicks, which include clicks related to ads served on Google sites and the sites of its Network members, increased approximately 26% year-over-year, but fell 1% sequentially.

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Paper-Boy said:

I really don't care about this news but the fact that this is your first post in the longest time is actually good news for me, lol.

Miss your threads bro.

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Laubster said:

If you're doing adsense it's bad news. If you're frustrated with SEO and want paid traffic instead, it's good news.

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