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Google Local and Bing Local - Duplicate Penalty For About/Descirption?

Discussion in 'White Hat SEO' started by digdigdug, Aug 20, 2012.

  1. digdigdug

    digdigdug Junior Member

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    When filling out the description or about section of a local page for a business, do you guys think it would be better to write a 100% unique description or do you think it would be fine to simply copy and paste a description on the company's website? Wanted to hear other people's thoughts/opinions on the subject when they are making these local listings.
     
  2. Techxan

    Techxan Elite Member

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    Copy and paste the one from the website IF it is a good match for your traffic keywords. If not use 1 custom description for everything. This applies to all your business information.


    Get a standard set of what you post, same title, description, pictures, video, tags, etc. Use these and only these in all your directory registrations. Makes it sinple as hell outsource the work too.

    Do not try to have different listings about the business to have differing details. Better to have all your links covering your core services than to have a bunch of dissimilar links that make it seem you have no core services. You core services should be the ones that have the most traffic, dont go for the broad spectrum. You can show the peripheral services to them once they are on your site.
     
    Last edited: Aug 20, 2012
  3. digdigdug

    digdigdug Junior Member

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    Thanks Techxan, that makes a lot of sense.
     
  4. B. Friendly

    B. Friendly BANNED BANNED

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    The most effective competitors I see do the opposite of this. They choose broad categories and lots of them.

    I would give the Google, Bing, Yahoo and Yelp listings "unique" content. The rest boilerplate just to make things easier. I wouldn't outsource anything. Too critical. One misspelling and things can go really, really wrong.
     
  5. -Joe-

    -Joe- Junior Member

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    Hmm. I don't do local SEO really, so forgive my uneducated opinion, but personally, I'd make the Yahoo, Bing and Google listings all have the same content (since the search engines are unlikely to spend too much time crawling the SERPs of their competitors) - but different from the website and citations. I'd write it myself though. As for the citations, I'd pay someone in India/Philippines to write a bunch of different descriptions, and put them in an excel file. I'd then check them myself, to make sure they were all to my standards, and read well. Google has shown that they're not gonna tolerate duplicate content anymore, and they're not just gonna filter it out from the SERPs anymore, like they used to.
     
  6. Lazlo1967

    Lazlo1967 Junior Member

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    For local search it is extremely important that the business details exactly match the major business directories (InfoUSA, D&B, etc.). I would always use the exact same address, phone, etc. (copy and paste to be sure). I would also use an exact copy of the general description of the business. Beyond that you can change it up if you want to target different keywords.
     
  7. Techxan

    Techxan Elite Member

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    Consistency is the key to local. Targeting different keywords is a mistake, but it will only matter in very competitive markets. If you try to target different keywords, you will have one site saying you offer web design, another saying SEO, another saying Reputation management, and this dilutes your ranking for all of them. Use the same high traffic core keywords for all your directory submissions.

    You are correct if you are building citations, but not directory listings.
     
    Last edited: Aug 21, 2012
  8. Techxan

    Techxan Elite Member

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    Who do you compare them to in order to make this judgement? The only way that determination can be made is if one of these competitors tried both methods. The fact that you see many competitors doing something does not speak for the effectiveness of doing it the way they have not tested. It simply means that the herd is following the leader.

    I will not argue with success, so if you say that is more successful, I say that has been your experience, mine has been the opposite. Understand, I am not saying not to target multiple keywords (you cant help but do it anyway) in general, I am just saying have all your online business information match when you do local business directory submissions.
     
  9. B. Friendly

    B. Friendly BANNED BANNED

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    My local client is a small, single-location "sole proprietorship" competing against a 3 corporations. 2 of these are regional and have stores in multiple cities, and the 3rd has stores in multiple states. The SEO competition is very high; these businesses are high-profit. I am competing against high-end professionals and we typical rank 2-5 on page #1 for our primary kw.

    In my case, *I* am the "herd" and I make a regular practice of analyzing the SEO techniques of these 3 competitors. They are responsible for my development in SEO as BHW. There are only about 5 other competitors to even think about, and their game is simple and easy to figure out. When I'm wondering what the true professionals are doing, I spend a day looking at what one of these 3 competitors are doing.

    It's only been recently that I've noticed that they are not laser-focused on "core" keywords. Penguin has killed on of them off, almost completely, and since Penguin things have become very diverse. More categories, more classifications, the descriptions are all become unique to each citation. Anchor text is almost all "website" or "click here".

    I don't pretend to "know" what's best. Maybe it all depends on other variables that there is no "magic bullet" answer. You are correct it's about "following the leader". This is a high-profit, highly competitive niche. These are really good leaders to follow.