I got to rank No. 1 for a keyword with 49,500 Global & Local Searches , image below But my webmaster tool tells me differently, i only get a fraction of 49,500. Image below There are just only 6,500 impressions(which may include my own search on the keyword, and competitors) for that keyword for which am on 1 place, and i only get less than 25% of the available impression at 1,600 every month. So in conclusion the actual real traffic is 1,600. To reduce each traffic figure from GKW with such fractions can be disheartening. UpDate My Bad Everyone, and thanks for the Replies. You guys couldn't have say it more Repetitious.