I am not sure why but I believe the tool is shady. Something makes me believe that Google adjusts the actual global and local searches to make it appear they are worth targeting when in reality they are not. I found a good niche with 2400 global but Traffic Travis is showing 0 daily searches. MS shows SEOT of 112 and 266 total searches. My question is: Who is right? TT or MS? I am not sure why TT is showing 0 daily searches but something is not right.