Has anybody sat back and thought that in reality , google is playing games with all of us , look at it this way , if we did not get sites banned or kicked off the top position it would be an easy task , and nobody would talk about google a lot , now because sites get re-ranked banned etc , everybody starts forums and sites to figure how to beat them , look at Yahoo and Msn , they are easier to conquer , so nobody talks as much , by doing this google keeps everyone on their toes , buying adwords etc , and basically doing the publicity for them , what does the forum think of that ?????
Its all pretty logical really , people always want more what the cannot get easily , so Google makes it harder to panic people into finding a way , and so creating a sort of frenzy , just like cracking the Iphone etc
That's a nice point of view, and I think the same about it as you do. But the big problem is that we can't exclude the big G from our campaings, we would leave a huge pile of money on the table when we don't act as google would like us to act. Luckily there is this forum with different ways on how to beat google, but unfortunately, these methods can only be applied for a couple of weeks/months before google finds out about them, and we have to figure out different ways to get to google's backdoor. Lets put it this way: google is a pain in the "lower back area" when it comes to conquer the top positions, but google is to be loved when it comes to finding relevant information. So it's kind of a love-hate relationship, and the advantage of this sort of relationships is that they last for a long time, so eventually everyone is coming back to google.
Absolutely correct that is why google is the smartest out there , microsoft only think of software , but not the marketing side of it , if they decided to really look into the search engines i am sure they could hurt goole a little , but they have left it far to late google have let them bicker over selling internet explorer etc , and have taken the market by storm
that is way seo is a constant race, the competiveness is cutthroat and if you are not ahead of your game you will not survive, that is why i laugh at companies that are amazed when you charge them several $k a month to keep them at the top, SEO is hard work and lots of it too
The search engines are just like the railroad barons back in the old days. You could have the best products in the world but you had to use their services to profit. We just have to keep coming up with ideas to limit their impact on our business and go around them every chance we get. If you can get to the customer before they get to Google, you eliminate them...easier said than done of course
These are all fantastic comments coming from very wise people , it is true the railroad barons are back , but the indians are here at BHW to keep them on their toes
Great analogy Jagged55. I was thinking about this very point the other day after something I read from here that seemed to imply a marketer could limit the SE's effect on their business and it described the online traffic paths of the Internet like tree branches, basically saying when you create a new site and devote efforts into SEO you're growing a new branch off of the search engine's root, but if you instead target branches that already exist and have traffic coming in, like popular forums, blogs, social communities and etc. within your niche then you can reach more targeted traffic with less efforts. I've always used these resources for minor promotions and link building, but have never developed any sort of major or serious promotional campaigns that were specifically designed to redirect traffic from them to me, so that's something I've been thinking of putting together to test. In the past when I wanted targeted traffic from them I would just buy advertising, but the idea here is to trade time for that targeted traffic rather than money. The time I would normally be trading on SEO work in a new project. The bottom line (in my opinion) for marketers is you have to work for sales, not traffic. So the idea of targeting efforts towards the places where your potential buyers are already gathering rather than chasing search traffic has an appeal and seems logical. Now it's just a matter of testing the theory in real application to see if it's workable or not.
scb335, you're right on the money about getting targetted traffic. But the big G has made it such that you don't dare neglect any of the other aspects (links, etc.) or else down, down, down you go -- and you know what happens once you're out of site. I wish I could come up with some sophisticated, sexy & appealing product that everybody & their momma just HAS to buy right now. Something that takes off like a rocket thru word of mouth and makes people throw money at me. Something like a Pet Rock or a Rubiks Cube
That is why it is google and it is the top of search engines. If it dint implement all this tactics, the owners of google might not have been earning this much money. I think their management/marketing team are so much intelligent.
Pretty soon we will be at "peak search" and everyone will worry about the world running out of searches, just before people panic in the streets, google will come out with a new supply of searches.
I don't know, if you're in a market that's large enough--meaning there are several high traffic forums, blogs and/or community portals already existing in that market--I'm not sure why someone couldn't focus 100% on redirecting traffic from those places in a strategic manner and give SEO 0% concern. The fact is, if you have a decent site, content and product, you're going to get indexed and pick up some backlinks without having to put any real effort into it. So you would still get some search traffic. The key to making bank would just be in having a market large enough to sustain you without caring about search traffic, and then having a product that is either fresh or better than what's already out there. Then the trick would be to put together an aggressive and effective strategy for getting your product in-front of that market on the existing venues without earning a quick reputation as a spammy marketer within them. I think it could be done in a lot of markets, it's just a matter of mapping out the method then taking the leap of saying F@*& Off to the SE's to test it out.
It's a clever marketing plan, but look at it - it's wiping the floor with every other search engine going, the big G have always and will always continue to make things harder so people want it more.
G can be frustrating as hell, but when I need to find something, nobody else gets me what I want (and with less weeding out the BS) faster than G. Love Hate, love hate.
G is hard because they want users should get nice and accurate results. Dont remeber when i did search on yahoo / msn and get correct results. G is winner because of quality.tht 's why they are hard also.
I have to agree. I only search in G and most everyone else does too. The reason is because it works very well at putting relavent results at the top. This is why they are so hard to crack.
I agree with some of the points here, though I wouldn't go so far as to say that Google makes our lives difficult simply for the sake of promotion; Black Hat is a very small niche in the grand scheme of things. I think that what Google really wants is the most relevant search results being listed first so that Google users are satisfied with the service and keep coming back.
I totally agree antx16. Part of their security offensive is to use both technological and PR measures. They are not averse to spreading dis-info in order to confuse webmasters. It is both bluff and real security measures. We used to do this in the video games industry to slow content piracy. Works very well, because the opposition never quite know what they are dealing with and what to expect.
