So monday i see that our website is getting no traffic. I check the keyword rankings (as 95% of traffic was organic) and the rankings dropped from page one to page 6. A few hrs later, rankings dropped completely out of the top 300. I checked to see if the site was still indexed - and it was not. Opened my GWT, added the site, there was a manual penalty message, the PURE SPAM penalty. For those that don't know, here's what pure spam is all about: Google has detected that some of your pages may be using techniques that are outside our Webmaster Guidelines. The site appears to use aggressive spam techniques such as automatically generated gibberish, cloaking, scraping content from other websites, and/or other repeated or egregious violations of Google?s quality guidelines. Our website had 100% unique content (it's a one pager selling a single product) - so no auto generated gibberish, no scraped content. There was no cloaking at all and no previous violation of google's tos. The on page seo was spot on (no keyword stuffing or anything like that) and the off page seo (link building) was 100% legit - we only built 3 links via guest posting, the rest came naturally. It's a very small niche with very little competition, so we managed to rank in 2 weeks without any black or gray hat methods. So why the penalty? I still don't know (actually i do, one of our 2 main competitors reported us but i didn't think that google employees were such noobs when it came to dishing out penalties). Anyway, same day i sent a reconsideration request. I changed nothing on the site and in the request i said the site does not violate any quality guidelines and i don't even know why this penalty was imposed. I even asked them to tell me the actual reason for receiving this penalty. So 3 days later, MANUAL SPAM ACTION REVOKED. Anyway, what i wanted to say is i completely understand other manual spam actions - for websites using black hat link building or scraped content - but in my case, google is a complete noob, placing a penalty and lifting it after 3 days. Who the heck hires the guys who do the manual penalties? I mean, if you know such a person, you can ask him to penalize all your competitors websites, coz right now, that seems 100% possible after what happened to me. Just wanted to share this with you guys, i've been doing seo for a long time now, have been though many penalties for my customers but nothing like this. PS: F U Google and your noob employees (not all of them, just the noob ones - which is strange coz i though google only hired smart and morally responsible people).