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Google history experts?

Discussion in 'White Hat SEO' started by darrensss, Dec 7, 2013.

  1. darrensss

    darrensss Power Member

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    Hey Guys,

    I have been out of the game for the last 3 years as I had to take a 'real' job earning 'real' money as the wife fell pregnant and i needed to grow up (quickly) ... anyway, to cut a long story short im trying to get back into the SEO game as my knowledge is a bit out of date.

    First thing i wanted to do was to read about the updates in recent years that have been released by our big buddy Google.
    To break it down i have listed the 4 biggest updates (please feel free to correct me if i have missed any?)

    - Caffeine (2010)
    - Panda (2011)
    - Penguin (2012)
    - Hummingbird (2013)

    So after reading loads online i was hoping some of my BHW fellow members would mind giving me there thoughts on the updates?
    What were the key factors? what did the update break? things to avoid doing? and the things you needed to do to work with the update?

    I'm just trying to create in my mind a history of changes/effects in the time i have been away?

    So if you have 5 mins to spare and any good at SEO .... have a go!

    Cheers.
     
  2. bloggersjoy

    bloggersjoy Junior Member

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    Write unique content and manage to publish it at high authority ranking sites to get high quality backlinks.
    Update your site as frequently as possible.
    Share your updates in the maximum social sharing and bookmarking sites.
    Ping your site daily if the updates are daily.
    Stay active in forums.
    Submit your site to as many directories and search engines as possible.
     
  3. darrensss

    darrensss Power Member

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    Submit your site to as many directories and search engines as possible. ???

    I thought this was a big NO NO?
     
  4. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    I don't think it is a NO NO but it isn't really necessary.
     
  5. Hubba

    Hubba Regular Member

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    Personally, I believe in churn and burn in regards go G. Their updates have had a shotgun effect with collateral damage. You could spend 40 hours/week making a "white hat" site and see it obliterated with one of the updates. Be prepared to have A LOT of sites and roll with the ones that make it to the top.

    With the most recent Penguin update there seems to be not only a sensitivity to targeted anchor text (original Penguin), but also to on-page keyword density. It seems to be a hybrid of Penguin and Panda. There also seems to be more sensitivity to using unique content (prior to this I could use nearly dupe.)

    In the end I recommend you create multiple sites and experiment with different techniques.
     
  6. darrensss

    darrensss Power Member

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    Excellent - thank you!
    So do you think the underlining Penguin guide should focus on anchor text and on page keyword density?

    If this is the base of Penguin? what was base of Caffeine, Panda and Hummingbird? or the key factors in these updates?
     
  7. Scorpion Ghost

    Scorpion Ghost Senior Member

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    I'm not an expert, but here are my 2 cents.

    1) The Keyword-Rich Domain is not as effective as it used to be. In other words, you use to be able to rank easily for a keyword by having a domain with that keyword in it. Now, it's still effective, but not as much as it used to be. Google looks at brand-names more nowadays and that was a part of one of the updates. Basically, because a lot of people too advantage of keyword rich domains google shut the door (or maybe the window).

    2) Anchor text. If you have 1000 backlinks and the anchor text for 850 of them is "buy condoms cheap", then it will affect the SEO negatively because think of it logically, would 850 different people link to your site with the exact same anchor text? No they would not. Some would write "Click Here", or "See more", or "best condoms", or whetever.. point is that there would be variation in the anchor text if the backlinks are added naturally by people. However, if most of your backlinks have the same anchor text then it's a sign of spamming (or some black/gray hat activity), and will affect your SEO negatively.

    That's all... Good luck...
     
  8. Cratos

    Cratos Jr. VIP Jr. VIP Premium Member

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    This is the reason why I don't want have a gf/wife. I'll stick to my plan of waiting for 10 years or until I become a millionaire.
     
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