Google Helpful Update 2023: Could This Be the Collapse of Independent and Niche Publishing?

ayberk

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Since 2008, I've been building websites and creating content. I've seen countless Google updates and after each update, there have been sites that have CRASHED and RISEN at equal ratios. But this update is about to destroy independent web publishing.

Notice that almost no one is saying that their website has "soared". Everyone has crashed. The only ones that have risen are the 8-10 year old and now irrelevant pages on Reddit and Quora.
 
this update is very similar to previous December updates, for the past 5 years google pushes out an update a week or two before black Friday, my sites tank and they magically recover in januarry. My sites were making more in December then in the entire year for at least a decade.

Putting on my tinfoil hat I think that this update is a kick in the teeth, but a biggerand worse update might come in December. Google is releasing their google search integrated with ai, and what is the best way to get people using the ai? simply fill the serp with shit... and then they can say look guys we fixed the problem the ai gives good info, there is no point in clicking on sites anymore.
 
this update is very similar to previous December updates, for the past 5 years google pushes out an update a week or two before black Friday, my sites tank and they magically recover in januarry. My sites were making more in December then in the entire year for at least a decade.

Putting on my tinfoil hat I think that this update is a kick in the teeth, but a biggerand worse update might come in December. Google is releasing their google search integrated with ai, and what is the best way to get people using the ai? simply fill the serp with shit... and then they can say look guys we fixed the problem the ai gives good info, there is no point in clicking on sites anymore.
So will Google give up all advertising revenue?
 
While most of the adv revenue from google comes from ads, but the majority of them comes from search ads, this is why they have so much bs in the first page to keep people from clicking off on websites.
The revenue from ads that are on other sites is 2-3x smaller than the revenue from search ads.
This is why we have featured snippets, people also ask, video carousels and so on, so people do not leave the search

If google would be forced to get rid of search ads,.i promise you that the search results would look a lot different today
 
Google's plan is to get rid of small publishers. This is what generative AI and all those updates are meant for. The generative AI will kill the method of creating pages around long-tail keywords that big publishers don't target (this is all we had so far to get a chance for some organic traffic), as the AI will answer them with sentences and paragraphs that are taken from those big publishers. So there's no point in creating those pages anymore. Hence, small publishers won't have a chance to take even a small revenue from organic search.
 
This is my only job. If internet publishing is over, so am I :).
 
This is my only job. If internet publishing is over, so am I :).
Don't be so pessimistic, with every shakeup new opportunities arise, stress is very motivational.
Most IM'ers are broke, even for several years, and then boom in one year you make enough money for 20 years.

The biggest advantage of IM is that in terms of revenue the sky is the limit, if you work at an office and the company does good, you might get a small bonus probably less than 0.1% of the revenue that you created. But in IM if you do well for one year, it can change your life.

I personally know somebody that after years of struggling with IM started making 3k per day, it lasted for around 2 years
 
Google's plan is to get rid of small publishers. This is what generative AI and all those updates are meant for. The generative AI will kill the method of creating pages around long-tail keywords that big publishers don't target (this is all we had so far to get a chance for some organic traffic), as the AI will answer them with sentences and paragraphs that are taken from those big publishers. So there's no point in creating those pages anymore. Hence, small publishers won't have a chance to take even a small revenue from organic search.

If it weren't for the collaboration between ChatGPT and Bing, Google wouldn't have rolled out SEG (Search Engine Guide) so quickly. Advertising revenue is Google's primary source of income, and this move doesn't benefit Google (consider how many times Chrome has postponed the disabling of third-party cookies).

In fact, many major publishers now rely on outsourcing to produce content, and they can't guarantee that every article comes from a true expert. Additionally, many niches can't support a large-scale website (growing into a major publisher), and this is where the value of small publishers lies. If small publishers are killed off, it won't be long before major publishers start producing subpar content. This isn't something Google wants to see.

Returning to SEG, it's important to understand that Google itself doesn't create content; it simply organizes information found on the web. Whether it's SERPs (Search Engine Results Pages), snapshots, or the current SEG, Google's goal is fundamentally about using technology to present the best information to those who need it most. So, if Google (SEG) were to eliminate publishers, it would lack fresh and valuable content, ultimately losing the search market because people wouldn't find fresh and valuable information.

In my view, Google is more interested than anyone else in keeping publishers alive. It's continuously exploring how to safeguard the interests of publishers (by sending traffic to their websites) while rolling out AI-driven search. Though this might be a lengthy process, it's undoubtedly a goal Google aims to achieve in the future.

PS: Google's competitors aren't limited to search engines like Bing. Platforms like Instagram, Facebook and TikTok are also strong competitors. Would Google drive publishers to these competitors?
 
this update is very similar to previous December updates, for the past 5 years google pushes out an update a week or two before black Friday, my sites tank and they magically recover in januarry. My sites were making more in December then in the entire year for at least a decade.

Putting on my tinfoil hat I think that this update is a kick in the teeth, but a biggerand worse update might come in December. Google is releasing their google search integrated with ai, and what is the best way to get people using the ai? simply fill the serp with shit... and then they can say look guys we fixed the problem the ai gives good info, there is no point in clicking on sites anymore.
You are absolutely right. Once the publishers have been eliminated because it will no longer make sense for us to write to only make Google earn since it takes away all our traffic, they will be able to use this as an excuse if accused of incorrect behavior and abuse of a dominant position, saying that we have abandoned our will (false they are forcing us). They will then put a few thousand low-cost operators to feed their artificial intelligence with the latest news and will be able to sell advertisements at prices that are prohibitive for most people, but which will be justified according to Google by the high ROI, according to them.
 
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