Is g00gal’s arrogance finally catching up with them? As big as g00gal is, they can afford to piss off online marketers. But they cannot afford to piss off investors and stock analysts, which is exactly what they did. All of the latest algorithm changes and g00gal tweaks have finally reared their ugly head and bit Google in the azz! In a no holds barred effort to increase their bottom line and dominate and control the entire World Wide Web, Google has caused a lot of online marketers to experience a drop in their income. All in the name of giving searchers a, “Better experience.” In many cases those drops in income were brutally significant. Now as they say, “The hen has come home to roost.” Wall St. has devalued Google’s stock and if you know anything about stocks and investments, this is like, [excuse the poor analogy] a pimp slap. This quote comes from MarketWatch Pulse Take note at how a myriad of stock analysts now view g00gal. This report comes from Fox Business. Clearly the 2011 algorithm changes caused g00gal’s income to drop; to say otherwise is insanity. To sum things up, g00gal set out to increase their AdWords income but in turn cannibalized a great portion of their Adsense income. They set about to increase their mobile ad revenue but in turn cannibalized their AdWords revenue. For a illustration, take a look at this PIC initially posted by BHW member BreakAllTheClocks in this thread. Notice how g00gal has essentially wiped out the organic search results by placing their ads ABOVE THE FOLD? Clearly g00gal has devalued organic SERPs as being less valuable than any of their paid ads. That much is crystal clear. Now that they have angered stock analysts and investors, the big question is, “Can g00gal change the course of this ship before the 1st quarter reporting of 2012 wraps up?” The answer is, “NO!” Their arrogance is so deeply embedded that g00gal WILL NOT change course until their stock takes a major plunge. I’ve got news for you; g00gal WILL NOT meet their income projections for this 1st qtr in 2012 and once they hit two drops in a row, Wall St. can be brutal. That's why I say, g00gal is going to face the wrath of Wall St. unless they change. What does this mean for online marketers? It means that g00gal will be forced to make changes in order to appease Wall St. and investors. What type of changes? That remains to be seen but they will have to be contra wise to g00gal’s current algorithm changes.