Just read : searchenginewatch.com/article/2253665/Want-to-Rank-in-Google-Build-Your-Author-Rank-Now What are your guys thoughts on this? It says: Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." Irrelevance? Wow! That's a strong statement. Here is the message: If you want your content to rank in Google, build your author authority ("Author Rank") now. Google hasn't taken this position solely to create a binary signal (got a profile, you're good; no profile, you aren't). How much authority you have as an author is going to be a big deal.