From Dori Friend... The S.I.A. Breaks Long Standing Page Load Speed Myth In 2010, Google told us that page speed is a ranking factor and led us to believe that page load time is what Google is looking at with page speed – how quickly the half the page loads and the whole page loads and that leads to page load time. Which we have found NOT to be the case. We finally ran this test cause we never take anyone's word for it especially Google's. And we found that the time it took for a page to fully load was NOT a ranking factor. But, by doing more research we came to realize what Google WAS talking about and that is Time To First Byte. (TTFB) Basically it is the time it takes when someone clicks the link on Google to go see your site and how FAST your hosting provider responds. Thus the need for fast as lighting hosting! Now there are some other factors that play along in this and I intend to write up a blog post/white paper on it cause it doesn't mean let your site be a slug! THAT will cause issues with other ranking dials. Just get that TTFT down for now. Here are a couple tools you can test the speed of your site. You are looking for at least 500 or less milliseconds! 200 or less is optimal. To First Byte: http://www.bytecheck.com Page Load: https://tools.pingdom.com And, it may be the small things we notice, but all the small things ADD UP to a ranking higher.