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Google: Domain Age Doesn't Matter For Search Rankings

Discussion in 'Black Hat SEO' started by Vladamir, Apr 14, 2017.

  1. Vladamir

    Vladamir Power Member

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    "
    Google's John Mueller responded with a resounding "no" when he was asked if domain age matters for ranking in Google's search results. John responded on Twitter to the question by simply saying "no" and adding no more detail.

    Here are the tweets:

    [​IMG]News Bulletin @_newsbulletin
    Que : Does Domain Age matters in SERP Ranking ? @JohnMu@methode

    [​IMG]John ☆.o(≧▽≦)o.☆ @JohnMu
    @_newsbulletin @methode no
    6:07 AM - 12 Apr 2017


    Google has said in the past that domain registration length is also not a ranking signal. But domain registration length and the age that a domain has been registered are two different things.

    It seems like both are not something that matters to Google for their ranking algorithms.
     
  2. Shree

    Shree Jr. VIP Jr. VIP

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    Domain registration may not be a ranking signal - but IMO, it's better to register your domains for at least 3 years or more.
     
  3. Regileo

    Regileo Registered Member

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    Thanks for the update,
    I'm not familiar with this guy, but his title, "Webmaster Trends Analyst at Google", doesn't seem like he's working in the search results algorithm division (like matt cutts had).
    Should we trust his comment on that?
     
  4. Vladamir

    Vladamir Power Member

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    the more interesting thing here is domain age period. really opens your eyes for example when looking for pbns people used to say i like an aged domain. Or when buying a domain to put a site on some people look for well aged domains, this tells us that doesent really matter.
     
  5. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I think this is bullshit.
     
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  6. SeoWrecker

    SeoWrecker Jr. VIP Jr. VIP

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    Doesn't matter
    [​IMG]
     
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  7. Nargil

    Nargil Jr. VIP Jr. VIP

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    A rare occasion where Google employees actually say the truth. Age of the domain does not matter at all.
     
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  8. davids355

    davids355 Jr. VIP Jr. VIP

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    It makes sense to me. In research, yes the majority of domains in top 10 are aged, but I think that's just because aged domains tend to have more backlinks. I don't think age on its own should be a big factor.
     
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  9. Shree

    Shree Jr. VIP Jr. VIP

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    Domain age may not matter. I do not know if it matters. But I am almost positive domain registration length matters. This may be one of the factors Google uses to determine whether or not to trust a site.

    Most PBNs and spam sites are registered for one year. And legitimate business sites are registered for at least 2 years or more - and many for 3+ years.
     
  10. Nargil

    Nargil Jr. VIP Jr. VIP

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    Absolutely not. Let's say the domain got first registered in 1998 by "legitimate business". Since then it changed owners 10 times and now I have it. Why on Earth should I get any benefit from that?

    You are Google and somehow, you know you should insert "age" into your ranking algorithms. What will you do?

    - Take the first registration date and benefit the domain based on that, even though you know people use expired domains for PBNs etc and that domains change owners pretty often.
    - Check when the content got first indexed and benefit the site based on that.

    Think people. Think.
     
  11. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP

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    age of domain definitely matters. try ranking a new doc on an aged domain vs one on a brand new one and tell me theres no difference.
     
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  12. seohug

    seohug Jr. VIP Jr. VIP

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    I don't believe that guy for split second, just another Matt Cutts.
    Domain age matters big time and the sandbox is working proof for any new domain.
     
  13. thanhclix

    thanhclix Power Member

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    I don't know why people always doubt Google's comment about SEO. I always believe in them.
     
  14. semiprodota

    semiprodota Junior Member

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    I doubt there is any difference between a 1 year old domain and a 3 year old domain. However, from my own personal experience the first 3-6 months seem to be sandboxed. I think that backlink age is very important(older than a couple of months). I theorize this is why expired domains typically index and rank faster, the backlinks are already trusted and aged.
     
  15. Dustera

    Dustera Jr. VIP Jr. VIP Premium Member

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    always check domain with waybackmachine and check its CF TF is average same or not. DA doesnt matters at all now.
    thanks,
     
  16. aidenhera

    aidenhera Elite Member

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    isnt it age of backlinks what help aged domains?
     
  17. Vladamir

    Vladamir Power Member

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    From my personal experience I have had articles rank above pages that are 15 years old plus with little to no backlinks. In my niche when you look at the top 10 chart where im at 2nd position now all sites are 10 plus years and im at 2 years i stand out like a soar thumb but see no difference in my competitiveness.
     
  18. spider4567

    spider4567 Regular Member

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    Yes, domain age does not matter in rankings, but aged domains even without backlinks helps your post index faster =)
     
  19. zenithblue

    zenithblue Registered Member

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    Guys, whether aged domains matter in ranking or not, listening to any Google employee in terms of their search algorithm is a waste of time. The secrecy of their algorithm is their priority, and so by default you aren't going to get solid info from them.

    Do your own tests and come to your own conclusions.
     
  20. clevelandslim

    clevelandslim Jr. VIP Jr. VIP

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    Google originally became an ICANN-accredited domain name registrar with little intention of offering domain names to the public. Instead, it wanted to use domain name data to improve its search algorithms. That domain age is important for Google and is a part of its ranking algorithms.