Google display planner "available network inventory" means impressions or pageviews?

Discussion in 'Adwords' started by butlimous, Oct 23, 2013.

  1. butlimous

    butlimous Regular Member

    Feb 6, 2008
    Likes Received:
    Hey :)

    Inside the new google display planner when you target a certain website, and click on it you will get details like the picture below:

    In the "Available Network Inventory" section there is "Impressions" part. Does this mean the number of page views for the site or number of ad impressions. For example, if the visitor visits a page, this is considered 1 page view and if he viewed three ads that were on that page, it means 3 ad impressions. So do you know if impressions here mean ad impressions or oage views?


    Inside google documentation:

    Impressions / week: how many times ads could show for a targeting idea (or set of ideas) based on a recent, week-long period.

    Thanks in advance
    Last edited: Oct 24, 2013
  2. wtgabc

    wtgabc Junior Member

    Sep 11, 2011
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    It's combined impression. So if a site has 1 page views and 3 ads placements that will count as 3 impression.