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Google confirms 4 ads on top in search results

Discussion in 'Black Hat SEO' started by Anonoptimization, Feb 22, 2016.

  1. Anonoptimization

    Anonoptimization Power Member

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  2. asap1

    asap1 BANNED BANNED Jr. VIP

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    Making those billions.
     
  3. nanavlad

    nanavlad Jr. VIP Jr. VIP

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  4. Tove

    Tove Jr. VIP Jr. VIP

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    This will surely affect guys in huge niches, also guys into adwords will make bank until people get used to 4 ads on top.
     
  5. myopic1

    myopic1 Regular Member

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    Any change or move that they make is logically based on creating greater revenue/profits, so evidently fewer ads must represent that ability. It follows that the idea is to boost competition and bid costs. No doubt they'll have been split testing for the while for certain search terms to see whether this model actually works, which evidently it does.

    The only risk for them in implementing this change is that the number of advertisers remains constant or continues to increase, despite the higher levels of competition and costs. To this end, there's still no one to rival Google in providing targeted advertising for such a wide range of services to such a massive amount of users, Facebook looks increasingly like a lame duck and Twitter seems to be as much use as a chocolate tea pot in terms of advertising...so logically, it's going to pay off for them.

    Indirectly I see this benefiting small business SEO providers who are going to see higher costs for less clicks which may in turn cause then to ask 'huh, how do I rank organically instead and would it be cheaper in to do so?'. In theory, less adverts should also benefit organic results which now have less competition and crowding from adverts, though I'm not so naive as to assume Google care about that one bit.

    Looking forward to seeing how my traffic is affected over the next few days.
     
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    Last edited: Feb 22, 2016
  6. ChanzGrande

    ChanzGrande Elite Member

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    I expect this to be relatively short-lived. They may not re-institute side-ads, but I fear they've underestimated impending search traffic market share loss. 4 ads at the top is simply too many, and can only either lead to additional ad-blindness, or less reliance on Google search results in general. There is a negative outcome for SEO from this activity, and G's share of the overall search market will definitely take a hit with this.

    So it probably won't last.
     
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  7. The Curator

    The Curator Jr. VIP Jr. VIP

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    Don't forget, Google is testing out Home Based Ads for local services, 4 "sponsored" listings similar to the 3 pack. I believe it's their goal to get customers to get used to 3 pack and ppc ads to be combined while getting businesses to pony up more for ad dollars. Google is simply going to this format because it's more mobile friendly. Even United Airlines and other large corps are changing their desktop site to be their mobile site anyways.

    Don't ever forget 2 things when it comes to Google:
    1. It is a company with stock holders, it has an obligation to maximize revenue
    2. Google is an ad company where most of it's money comes from (In the first quarter of 2015 Google took in $17.3 billion in revenue, up 12% year over year. Nearly all of it -- $15.5 billion -- came from advertising sales.)

    Which is why Perry Marshall feels ppc isn't going anywhere, and SEO is always a risk (google doesn't like competitors of it's ad systems which organic results kinda are).
     
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    Last edited: Feb 22, 2016
  8. myopic1

    myopic1 Regular Member

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    Interesting to see how it'll play out, there will have been a fair bit of testing on this done already no doubt though, they aren't going to take impacts to their main revenue stream lightly. They've also explicitly stated that it's "complete and permanent".
     
  9. myopic1

    myopic1 Regular Member

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    Yes and no. The relationship of PPC to organic results is a symbiotic one. Organic results need to be sufficiently high quality to retain users, simply allowing the highest bidder to get all the users would mean a massive degradation of quality, so that can't happen. The idea is, provide the information that the user is after but tempt them with a relevant looking ad to rake in the money.
     
  10. The Curator

    The Curator Jr. VIP Jr. VIP

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    Not when it comes to local services...
    55ceef67272019.95193165.png
    this looks like it's leading the way towards being the norm.
    https://moz.com/blog/google-local-snack-pack-shakeup
     
    Last edited: Feb 22, 2016
  11. myopic1

    myopic1 Regular Member

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    Were that the case, all local results would be given to PPC, which they aren't. The cream still has to rise to the top for organic results regardless on industry or search intent.
     
  12. wizard04

    wizard04 Elite Member

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    I don't think its a good idea for them to do that.
    More ads don't necessarily leads to more profit. I have studied economics and I really don't know the words in English but basically everything has a maximum growth point and from there on it can only fail.

    With more ads the competition is deluded and can lead to lower CPC that can eventually lead the big guys with the organic/direct traffic that are using adsense to shift to other publishers. ( this is just an example ).

    There are lot of ways how this can go down but if that happen I can predict a lawsuit against google coming from someone big as they are not longer providing the user the search list that there are asking for instead pushing half of the result to be ads.
     
  13. The Curator

    The Curator Jr. VIP Jr. VIP

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    That lawsuit would only fly in a European country, not grounds enough for one in the states.
     
  14. wizard04

    wizard04 Elite Member

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    That's true (I'm from Europe), but I hope EU will not become a corporation diving union/country like US.
     
  15. thebomb

    thebomb Junior Member

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    Uncle G taking action. Instead of 10 results, it's like 16 because I've seen pages with 2 ads at the bottom as well. They're also trying to make the ads look like regular results.
     
  16. Vladamir

    Vladamir Power Member

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    this paragraph pretty much calmed me down after a 10 second freak out, agree 100%

    "At the moment, this probably benefits organic results, certainly page 1. Yes, there's an extra ad in the top block, but now nothing on the side bar, so overall there will be more attention on organic. So I suspect the reason there isn't much outrage about this is that site owners aren't seeing any noticeable drop in organic traffic. Although users are less likely to get to page 2 of the serps due to the large migration of ads to the bottom block.Having said this, the likelihood that Google will leave the side bar largely blank is almost zero. I'd guess that PLAs will soon be expanded to fill far more of the side bar or another revenue source will fill the space. Then we may notice a drop in organic traffic in favour of PLAs.
    Also worth noting that this change is really desktop only as mobile already doesn't show ads in the side bar."
     
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  17. maecenas23

    maecenas23 Senior Member

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    Maybe I've got it wrong, but if sidebar blank is good for organic guys, once G will fill it with another shit, how come still remains good? :)

     
  18. NobelNerd

    NobelNerd Power Member

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    They have also added some new other features like if you search "president of {country}" it will give answer in suggestions and for some search results suggestion box at the bottom showing only 7 organic search results
     
  19. Jack Torrance

    Jack Torrance Power Member

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    It used to be this way. Do you remember the ads in the highlighted box at the top?
     
  20. News Engine

    News Engine Newbie

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    Looks like people prefers top ads instead of sidebar
    gotta try on my sites :D