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Google Charges 12-Yr.-Old Boy Over $100,000. For Adwords Account!

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Oct 12, 2016.

  1. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    now this is funny, cuz it all worked out in the end. :D

    12-year-old Gets €100,000. Google Bill After Confusing AdWords and AdSense

    The kid had a plan: put up some music videos of his band on YouTube, plug into Google’s AdSense program to run ads alongside, make enough money to buy instruments, play music, get rich and go buy a mansion.

    A great plan!

    One little hitch: he got AdSense confused with AdWords.

    From that little hitch came a big surprise: it's how the parents of José Javier, 12, from the Alicante town of Torrevieja, in Spain, wound up staring at a bill of €100,000 ($111,000 USD, £90,000 GBP) from Google, according to a report from the Spanish daily El País .

    Google, fortunately, has written off the amount and let José off the hook. ( whew! :D )

    The company's Spanish offices sent a statement to El País saying that after analyzing the case, and after not having received any money from José, it was canceling the outstanding AdWords balance.

    https://nakedsecurity.sophos.com/20...gle-bill-after-confusing-adwords-and-adsense/
     
  2. ppaizon217

    ppaizon217 Regular Member

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    That's incredible, think if he just advertised correctly
     
  3. LucidMarketing

    LucidMarketing Regular Member

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    Well, I've seen many times people mixing Adwords and Adsense in these and other forums, using one when they meant the other or using interchangeably. As an account manager, that irks me. It also leads to confusion as to what is meant such as the question "how can I improve my CPC". As a PPC guy, I assume they are talking about Adwords but more than once I answer or find out later they meant Adsense and wanted to get a higher payout. In these cases, although irksome, it leads only to wasted time and confusion.

    In this case, confusing the two had major financial ramifications. He's darn lucky Google forgave him. It surely would not have happened if he wasn't 12 years old. Just goes to show you, understand what you're getting into before jumping into something.
     
  4. JTrussles

    JTrussles Junior Member

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    What I want to know is how in the hell Google lets ANYONE rack up a $100,000 advertising bill in the first place, most of all a 12 year old kid!
     
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  5. Zhuk_Roman

    Zhuk_Roman Registered Member

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    So that's why some google revenue payments gets blocked. They just return money to little boys.
     
  6. elavmunretea

    elavmunretea Elite Member

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    That made me chuckle
     
  7. neu009

    neu009 Senior Member

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    Well ,they must handle it differently in Spain I guess... Must have been a glitch on their end as most for brand new accounts is usually a couple of hundred $, as they charge that amount and if it fails campaigns are paused.
     
  8. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    the kid must've been getting serious traffic to accrue that much so quickly. perhaps he should start his own seo company! :D

    i wonder if google will now ban him for life, as they like to do...
     
  9. LucidMarketing

    LucidMarketing Regular Member

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    A good question. I am under the impression you need to be 18 years old to open an Adsense or Adwords account. But I'm sure you could easily get around that or that it's not very strictly enforced. As long as you provide a valid credit card belonging to an adult. Which begs the question, how did he get this CC? Did he steal it from his parents? Did they just say "go ahead and use it" without doing their due diligence themselves? Maybe the parents are just as much to blame in this.
     
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  10. JTrussles

    JTrussles Junior Member

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    Whether they gave their permission or not hardly matters I think. Even if he used his dad's CC, passport, SSN, and everything you can possibly imagine - even a person like his dad could never spend $100k the way he did!

    The only thing I can possibly imagine is that his dad had a corporate platinum card for a major company of some kind?
     
  11. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    That kid was ste
     
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  12. tb303

    tb303 Power Member

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    sweet! im off to get my kids to run adwords campaigns for me...
     
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  13. karbofoni

    karbofoni Registered Member

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    Wow. I want such CC as well :)
     
  14. binaryking

    binaryking Regular Member

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    It's his intention. Now his youtube channel has over 100.000 subscribers. The kid must laugh all the way to the bank.
     
  15. Steatem

    Steatem Junior Member

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    Exactly. Not a bad marketing strategy. I remember years ago a returning TV show in Australia hired some new marketers. They would normally spend tens of thousands of dollars. Instead they spent 500 usd on a poster bill board outside the Afghanistan us army base... A huge bill board advertising an Australian TV show with the actors, channel, day and time the show will be coming out. EVERY news in the world covered the story. It was the biggest story of the week for them. Kudos smart marketers kudos.
     
  16. charliebrooker

    charliebrooker Jr. VIP Jr. VIP

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    Sounds fishy to me. What credit card allows a $100k balance on it??
     
  17. asap1

    asap1 BANNED BANNED

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    Visa Black Card. Only for the rich.
     
  18. andreaissabel

    andreaissabel Registered Member

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    I have some questions:

    If I open an Adwords account, I have to start a campaign for being charged, not?
    If you start a campaign you have to set a budget limit, not?
    I have read that the charge bank account was the one for the boy. And the charges were progressive, not only one 100k charges. why the bank accepted foreign charges to a 12 years old account?
    Why is so hard to open and being approved to Adsense and so easy to open and being approved to to Adwords? (The other day I was about to click on a button that will connect my YouTube channel to an Adwords account, look for me that I read it twice)