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"Google announces Instant Pages, delivers common result pages instantly"

Discussion in 'Black Hat SEO' started by llewopsnimajneb, Jun 19, 2011.

  1. llewopsnimajneb

    llewopsnimajneb Regular Member

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    Ahh... guys... I think we might have a problem

    Code:
    http://thenextweb.com/google/2011/06/14/google-announces-instant-pages-delivers-common-result-pages-instantly/
    Can anyone else see the implications of Google being able to filter out and control to a much higher degree what content it believes is good and not what we tell it is good.

    I think that as the months go by we are going to see less and less importance on the types of ranking factors that we all use now days to a much more social oriented way of deciding content value.

    My thought: As the G knows more and more about our networks, friend circles and habits it will take more of what our networks are viewing and referring to more often as the indicative indicators to quality content.

    just think about it, Google knows what I search for, what sites I look at most often and what my networks are, it also knows what sites I interact with and who else interacts with me. In a nut shell the G will return results based on how my network surfs and browses not on how many articles and links the site has.

    So how can we find the work around?
    Somehow control the social and people networks...

    Thoughts?
     
  2. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Hast Instant been around a while? Either way, the same algorithm will deliver results.
     
  3. bookmarc

    bookmarc Senior Member

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    i dont think this is gonna effect rankings in any way? is it?
     
  4. Sleinad

    Sleinad Senior Member

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    A comment on that article:
    "Last year Google advised webmasters to start paying attention to page load speed, as it was/would become a search engine ranking factor. With the arrival of Google Instant it seems reasonable to speculate that load speed will only grow in importance, as having slow loading pages on the first page of search results will presumably negatively impact upon Instant's performance."

    Makes sense. I think just making pages much faster will ensure that we keep our current spots if not improve if competitors have slow loading sites.

    Edit: I don't see how this will affect us at all, unless they do use speed as an important factor?
     
  5. thevil

    thevil Junior Member

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    Google Instant != Google Instant Pages

    Google Instant shows results as you type. (Standard now unless you disable it) Also IMO pretty annoying, because once you start typing and seeing results, you can't really untype anything and go back to the previous query.


    Google Instant Pages precaches/loads the website (usually the first result, I believe) resulting in a faster load time of the webpage when/if I click on it.


    So it is totally different. And this is much like a image preloading css/jscript on a page except Google preloads the first result in the SERP for the user when the user types in a query. This will not change SERPS in anyway (or it shouldnt).
     
  6. eskimo

    eskimo Regular Member

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    I wish google would stop messing around with their search results.
    Not from an SEO point of view, just from a usability point of view

    They are obviously running out of new things to make and feel tinkering with the way they deliver search results is really important and is actually going to make a difference to how many people will use google. They are going to end up shooting themselves in the foot.

    I hate google instant, it pisses me off all the flickering while you type. i have my results set to 100 per page with no instant. This instant pages is going to cause many epileptic fits

    The must stop messing about with the results page and make mars street view or something, or the social network they have been planning for years now
     
  7. Knoxgates

    Knoxgates Supreme Member

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    Google is going downhill. They ran out of new ideas. These new updates are nothing but nightmare to seo professionals.
     
  8. Sleinad

    Sleinad Senior Member

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    That's so true. I've not even disabled instant, and I don't know why, its fucking annoying.

    They want to make something 'revolutionary' and its just not going to happen. They're already the best and biggest, why try and mess with what they have?

    Think they should spend their money on something that's actually useful, and cool. I can't think of anything right now, but I'm sure they create something that's not been done before (like with street view).
     
  9. littlewebdragon

    littlewebdragon Jr. VIP Jr. VIP

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    Google Instant is so non-user friendly and annoying feature.

    I hate the fact that google "cashes" websites that I visit and reads cookies or whatever and then displays AdSense related to websites I visit.

    NO I'm not logged in to any of Google services.

    I haven't ever seen ad for website goodyeargears.com for example, and then one day I visited goodyeargears.com website, after that, WHATEVER website I visit and that has AdSense on it, it displays goodyeargears.com advertising. It is NOT related to website keywords, but it displays it to me as a user.

    It's f*king annoying!
     
  10. englandrm

    englandrm BANNED BANNED

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    If you watch the video on the page, it doesn't affect search results.

    All that Google Instant does is pre-load the first result of the normal top 10. Meaning spots 2-10 will load at their normal rate, and should receive about their same click through.

    Some people may take additional preference to the first page because it will load instantly, but IMO it isn't going to make a difference.
     
  11. jb2008

    jb2008 Senior Member

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    I think the general consensus is here: FUCKING ANNOYING!!!

    Tried to type a search yesterday, it wouldn't stop giving me the wrong shit and I couldn't delete what I was searching for as it would just do the same thing over again. I had to copy and paste in the end. Soon I will just use hrefer for all my regular searches, it will be less annoying than matt cunts and his crocks of shit.
     
  12. llewopsnimajneb

    llewopsnimajneb Regular Member

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    Couldn't agree more, however what I was taking from the article was not the instant search
    function that is beyond annoying, but the caching and displaying of pages and sites that are viewed and used by your social network.

    I agree that they are running out if ideas for search and feel the need to tinker and mess around, however I don't see any real competition coming from anywhere.

    It infuriates me how G has a big plan for their search algo, and then mandates that 'It's in your best interest to do..' so web masters optimise their site for whatever and all it does is help their search engine..

    Anyway, I think that the point here has been missed, so maybe i was just seeing things... but... I think there is a major change happening and this is the start of it... they really really want to be in the social market so they are starting to manouver their algos there.

    Mark my words, by the end of the year, G will be ranking sites on their social activity more than incoming links.
     
  13. chano420

    chano420 Regular Member

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    If you guys think G is running out of ideas then you need to do more research on them, their employees, and the environment/culture they work in.

    Remember guys, SEO professionals and website owners are not Google's customers. The end user is Google's customer. If you guys want to stay ahead of the ball game then you need to be thinking of who Google's target market is and how they are evolving.

    Because of the internet everything is growing/evolving exponentially. Fathom this.... 6 and a half years ago Facebook didn't exist and Myspace was even just semi-popular. Now Facebook accounts for more than 25% of all U.S. page views, and social networking isn't just something people do, its something people live their lives around.

    This game moves to fast to be sitting still. If your thinking 10 steps ahead your still 50 steps behind Google and 150 behind the end user. Rather than complain about Google's algo changes, try to understand why they changed and what you need to do to conquer it. And if you think for one second that you are smarter than a pool of 26,000 engineers/designers/architects/marketers/etc. who are given the freedom to work in an environment that inspires creativity and out-of-the-box thinking, then you need to bitch slap yourself and wake up, dont be so arrogant.
     
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    Last edited: Jun 20, 2011
  14. wokaka

    wokaka Senior Member

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    how does it make any difference in SERPs? As long as your website speed is not so different from others, this shouldnt be your concern
     
  15. llewopsnimajneb

    llewopsnimajneb Regular Member

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    I think everyone is totally missing the point I am trying to make...

    Google is going to be relying more on social interaction of a site rather than the current ranking methods
     
  16. kideze

    kideze Elite Member

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    google is doing to much right now. fucking with alot of peoples money :eek:
     
  17. kideze

    kideze Elite Member

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    :pirate:
     
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  18. 0_inspiration

    0_inspiration Regular Member

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    I think we're going to see google going all AOL on us in the coming days...
    One of the topics at the Bilderberg meeting this year was social media, and they had the head of the NSA, Google, Yahoo and Facebook as attendies, generally a pretty good sign that something interesting will be happening over the next year:
    http://www.guardian.co.uk/world/2011/jun/16/bilderberg-2011-tipping-point
     
  19. redstone.1337

    redstone.1337 BANNED BANNED

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    Why are people discussing about Instant Search here? Instant Pages is completely different feature than Instant Search. It will just preload the first result (since Google thinks it to be most relevant) so that user will not have to wait for the page to load. So this doesn't affects SEO in any sense. Just the people who are ranking #1 for high volume searches are going see a 2x bandwidth usage as Google will preload your website in user's browser even though the user never visits your website. I was watching their Live Event in which Amit Singhal was being so optimistic about their SERPs as if they have perfected the ranking algos. :D
     
  20. Monrox

    Monrox Power Member

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    That is because they've always relied on other people's work. Earlier, a webmaster who is knowledgeable in some field would naturally link to related sites that expand on the same topic. Follow that webmaster and you end up with a bunch of interesting sites. Human reviewers for free.

    Today, webmasters have become smarter and prefer to only interlink for profit. Since G can't have that, I mean it is way better to keep all the $$$ themselves, they are now turning to normal users doing the relevancy assessments via social media sites, again for free.

    It will probably fail to work and everybody suspects it but hey, no harm done for trying right. Just look at Edison.

    All things considered, it is a great business model:
    1. Let others do your work
    2. Don't spend money on them, just on the infrastructure that is taking advantage of their efforts.

    Just like the IRS has great working conditions and happy staff but will never ever help you if your business is taking a hit. All in the name of the users as a whole... I mean citizens in this case :)

    The solution? Always try to come up with ideas that make others work for you without realizing it. Other examples are amazon's user reviews, ebay's rating system, yahoo answers, email providers' ads based on the contents of individual emails... hm, pretty much everything that brings big companies money is based on this strategy.
     
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