The midday BBC news included a feature on a new tool allowing people to request certain URLs be removed from the SERPs. Google have said: In implementing this decision, we will assess each individual request and attempt to balance the privacy rights of the individual with the public?s right to know and distribute information. When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there?s a public interest in the information - for example, information about financial scams, professional malpractice, criminal convictions, or public conduct of government officials. http://www.theregister.co.uk/2014/05/30/google_search_removal_request_from_eu_court_of_justice_ruling/ What are your thoughts? Will it make ORM easier for us or is it going to be abused to hell by your competitors?