I think it is widely known now that google will very soon now begin to roll out its project where it converts 'Places' into a similar sort of Adwords revenue model. I have read articles that are suggesting that G will be turning the entire first page and its real estate over to the paid places model. End of the day G is a Corporate Company and exists to make money for its shareholders so it would be pretty naive of them not to use this to extract income from its SERPS. The changes it made towards the end of 2010 by renaming google places from maps and insisting on a business email address to be able to register simply reinforces the fact that it is going to become a paid model. So how are we going to prepare for this? Clearly those of us with interests that justify an entry on the places system will look to try and game it but it is changing all the time. At the moment my sites only appear in places for one or two of the keywords that I target. I get a hell of a lot more places in the organics for other kw long tail and not, in some cases above the places entries some below. Big change for last year where I dominated the (maps)system but my account was restricted over the winter I presume because I put kw in the business title) and I am slowly trying to rebuild the trust with my new account. Clearly if places is going to take over the entire first page as a paid for business model and relegate high placed organic to page 2 then this could have implications for a lot of us. How can we prepare for this? The obvious solution is to acquire and share the knowledge on how to dominate (the new) Places.