I was looking at the Google analytics program and it looks like new way for google to control the web. You put the code in your site and they give you all this nifty data. I assume this will also allow them to find out more about you and who you are, what you are, and based on their data they decide where you rank. With this and Chrome don't they pretty well know what every website and every surfer on the net is doing? I guess they will plant a chip in our head but oly so that they can give me better SERPs.