Google Affirms the Value of Outreach Link Building

Pavan Teja 1 said:

It doesn't matter whether they agree or disagree, backlinks are the single most important ranking factor. Without backlinks, Google doesn't exist. It's the only constant in their algorithm.

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Mr Positive said:

So google says don’t do backlinks then google says outreach backlinks are fine, lol I wish they appointment @bartosimpsonio to speak on their behalf because He would stick to a pattern and not constantly backtrack

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wblteam said:

John Mueller commented on outreach for link building:

“That’s essentially the idea behind kind of natural linking.

From our point of view it’s fine to contact people and tell them it’s like by the way, I have this great content and… maybe it’s something that you would appreciate for your website.

That’s generally fine.”

It's hard for Google to evaluate a website's popularity (as well as authority) without links. Backlinks are one of the key signals of the popularity of a website.

Source: Read here

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Ruvez said:

Sounds like he tries to add: "But if they ask you to pay for posting a link on their website you should refuse, as it violates Google guidelines!"))

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