Google Adwords Quality Score

Discussion in 'Adwords' started by Sophie, Jan 26, 2010.

  1. Sophie

    Sophie Elite Member Premium Member

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    Hey guys,

    I'm wondering...

    when you setup a campaign for the first time, your quality score will always be 7 by default. Only if there are lots of clickthroughs, only will then your quality score go to 10.

    Is it true?

    I have many previous failed campaigns (<1% CTR).
    When I setup this new campaign, it has a Quality Score of 7. After days of letting it run, its Quality Score is now 10. CTR is 3.5%.
     
  2. Velvet

    Velvet Junior Member

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  3. yoaussie2

    yoaussie2 Registered Member

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    ctr has a huge role in determining your QS in my experience, the pie chart in the video above clarifies this also, big g wants a bit more info about how your ads are performing then will award the big scores
     
  4. adrien23

    adrien23 Regular Member

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    Yea google is kind of stupid IMO though, I had a terrible CTR on one of my campaigns with like 2k impressions and 6 clicks after an hour, but that's because I had keywords giving hundreds of impressions with my ad at the bottom, and another 5-6 above...I mean obviously my CTR isn't going to be good. The clicks cost me $0.04 avg too, while my max was $0.25...doesn't make sense to me that I'm at the bottom.

    Anyways, I worked hard on that lander, and still want to run the campaign...does anyone know how I can take off the keywords with high impressions and run the campaign still? Basically everything dropped in QS and wants like $1 per click lol.

    Btw, you start at 7? My other campaign started at 5 and stayed at 7 when I got a CTR of 1%+