Google Ads Keywords Not Eligibile, Low Search Volume

dbs00

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Hey,
got any tips on running Google Ads on Keywords Not Eligibile, Low Search Volume
the keywords are long tail keywords, 3+
actual product (somehow temporary product, not brand. means its okey now, but after a few months it won't be of interest anymore)

future keywords will be like this one so I need to find a solution.

Using broad match on all.

started working on the SEO part for those keywords but I'd rather solve the issue instantly using paid ads.

Let me know if you have any pointers
thank you
 
If you niche isn't too big, broad match is an option.

Advertising low volume keywords has become kind of tricky with google. I work for about 9 years now in PPC and long tail is definately something that gets less and less attention from google in terms of keyword selection.

It is definately worth a try to put in all your long tail keywords and see what happens, but broad match is probably your best chance.

Other than that, just move one level up and look for the next higher keyword level that still targets your product.
 
It's probably not worth it if there is limited traffic; the campaign won't scale.

Alternatively, bid on broader keywords and then add some negatives.

Example: If you want to target the KW "Blue Shoes For Men New York" but its low volume.
You can target the more broad variation "Blue Shoes New York" and add negatives "kids", "women", and "girls" theoretically leaving only "Men" for the ad to be served.
 
If all of your keywords are like that, you might have a real challenge running and optimizing this campaign.
Maybe try widening your Geotarget?
It will allow you to target more people without sacrificing relevance.
If you have existing organic traffic, try looking for the keywords that brought users to your site and maybe even create remarketing campaigns to bring users back to your site.
 
Also, try custom audiences like users who searched for the keywords "Insert your KW here".
 
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