Google Ads HELP?

Pimjayti

Newbie

Sep 10, 2026

16

4

• Yesterday at 2:14 PM

• #1

I mostly been using exact match keywords because they seem safer, but the traffic is limited. is broad match worth testing with a small budget?

 

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proudengineer

Registered Member

Jul 19, 2026

67

9

• Yesterday at 2:20 PM

• #2

Exact match became phrase match many years ago so it isn't actually exact matching how you expect anymore. So yes, to answer your question, it is definitely worth progressing to broad given you are basically already on phrase.

 

medialounge

Elite Member

Jr. VIP

May 13, 2013

7,147

2,013

• Yesterday at 2:23 PM

• #3

Yes, you can try broad keywords, you can also utilize long tail kewords since you are on a budget.

 

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Fostack

Junior Member

Premium Member

May 27, 2026

190

41

• Yesterday at 2:24 PM

• #4

Yes, but it depends on the niche.