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Google acquires Zagat

Discussion in 'BlackHat Lounge' started by dheer, Sep 8, 2011.

  1. dheer

    dheer Jr. VIP Jr. VIP Premium Member

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    Google is buying the venerable Zagat survey, which is the original local reviews provider and has been in business for more than 30 years. Terms of the deal weren?t disclosed. Rumor had it that Zagat has been ?on the block? for some time, as the company increasingly struggles to compete in a world that has moved away from print.

    Full article:-
    http://searchengineland.com/google-buys-zagat-ratings-rocks-local-92190
     
  2. teeniegenie

    teeniegenie Supreme Member

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    Jeez - G is really on a M&A tear right now. I'm waiting for them to buy me next! I may be too expensive for them though...:pirate:
     
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  3. Taktical

    Taktical Elite Member

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    What effect do you guys see this having on Google's local listings?
     
  4. teeniegenie

    teeniegenie Supreme Member

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    Obviously, G gets a bigger foothold into the restaurant listings/reviews/etc. for G Places in the short term. I would personally be surprised if G tries to expand Zagat outside of its core competency - restaurants. That would seem to cannibalize the whole purpose of G Places in my opinion. I look at the purchase as a method for G to funnel more data to the restaurants already listed in G Places and nothing else at this point...

    BTW, I like your sig Taktical...stubbornness can win the day!
     
  5. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    We are one of the very few that know Latin running around, Teenie.

    I could see G taking Zagat and adding the restaurants in part of the algo that G uses in... Restaurant A has a positive Zagat rating, Restaurant B not so much but out ranks A due to backlinks, on site SEO etc.

    G says quality trumps on site and off site and A gets a better ranking in G.

    I don't have any idea how they would turn the purchase into revenue though so maybe it is just to "perfect" their algo.
     
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