Goodbye AMP. Bad news: What replaces it might be worse

bartosimpsonio · Jun 28, 2021

Good news: Google no longer requires publishers to use the AMP format. Bad news: What replaces it might be worse

Google stopped prioritising Accelerated Mobile Pages (AMP) format in its Top News carousel last month. This means website owners no longer need to publish an extra set of pages written in the AMP format. Instead sites need to meet what Google calls "Core Web Vitals."

https://www.theregister.com/2021/06/28/google_amp_core_web_vitals/

Mr Positive · Jun 28, 2021

Core Web Vitals is a con because the average publishers can never achieve it, plus if you use ads you’ll have get a higher score

BrandingCat · Jun 28, 2021

They should put plain text and only their links should be clickable, because why not, they are Google.

Billy Batts · Jun 28, 2021

I don't give a rats ass what they do I rely on marketing, plenty of websites and platforms where you can get your traffic from.

Starblazer · Jun 28, 2021

If everything goes according to their plan, we can spam SERPs with static html pages

INCC · Jun 28, 2021

Unfortunately for many websites, AMP is the only solution that manages to lower the Core Web Vitals metrics.

Their requirements are shit, no the tools.

polecat · Jun 28, 2021

Pavan Teja 1 said:
If everything goes according to their plan, we can spam SERPs with static html pages

Love your idea you win the internet for today.

tazarbm · Jun 28, 2021

Billy Batts said:
I don't give a rats ass what they do I rely on marketing, plenty of websites and platforms where you can get your traffic from.

that's mah boy! (saying it in an admiration kind of tone, not insulting tone, don't worry)

Pavan Teja 1 said:
If everything goes according to their plan, we can spam SERPs with static html pages

Finally all of the nights I've wasted learning HTML will pay off

hideath · Jun 28, 2021

this really sounds like pure garbage,
if this comes to be true, all of the sites using ads (including AdSense) will be pushed down in the SERPs,
that does include many authority websites which meet the core web vitals good scores is not going to happen any time soon

Poker_Sputard · Jun 28, 2021

That's great news! I disabled AMP on one of my sites yesterday because it's sh...

The real reason is that it was reporting 98% of AMP visits had a dwell time of 00:00:00, despite me staying on the pages for far longer during testing.

Good riddance...

Goodbye AMP. Bad news: What replaces it might be worse

bartosimpsonio

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