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Good Starting Formula for Media Buys

Discussion in 'General PPC Discussion' started by thedorf, Mar 3, 2013.

  1. thedorf

    thedorf Senior Member

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    I saw this on another website and it makes sense, although you still have to make some assumptions. I have not used it. Also you an reverse the calculation to determine what your CPA is if you have existing traffic numbers.

    Just food for thought.

    (Oh and the website article I pulled this from is: http://www.metafever.com/media-buying-series-campaign-execution-part-4.html).