hey guys. so i'm fairly new to SEO. i got this book "SEO Made Simple" and i understand the whole onpage and offpage optimization thing. and i wrote down a lot of these tools/programs you guys have mentioned. i really want to get to a point though where i know everything about SEO. i recently tried to contract someone from eLance to build me a few seo optimized sites and it makes it a lot harder when i don't understand some of the things they're talking about and don't know good questions to ask. so two questions: 1) what are some good sources of info for a newb?? ebooks, books, threads on here, sites, anything.. 2) when contracting someone to do some SEO work for me, what are some good questions to ask when trying to determine who is the best? really appreciate any help, thanks!