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[Good Read] Page Rank - If you don't know, now you know!

Discussion in 'White Hat SEO' started by sn0rt, Feb 23, 2013.

  1. sn0rt

    sn0rt Elite Member

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    This was put together in order to shed some light on PR and what is. Some of this you might already know, and some of it might might not. Either way, it's a good reiteration of it.

    Page Rank
    is one of Google?s important ranking factor out of at least 500 different ranking factors. It takes into account the number and the quality of inbound links to a website or web page. It is passed from website or web page to other websites or web pages through links.



    Google sees a link as a recommendation for another website. And it is best to think of links as a recommendation.

    Imagine if you were trying to decide what restaurant you were going to eat at. You read a review in well respected food magazine for a lovely Italian. You also read a review of a different restaurant in a car magazine and it too recommends a restaurant only this is a Chinese restaurant now which one are you likely to believe to have the best knowledge of restaurants? That?s right the well respected food magazine. Gaining back-links is much the same.


    [h=1]Page Rank is an algorithm within the algorithm[/h] Algorithm defined: An algorithm is simply a mathematical formula used by the search engines to determine which pages rank number 1,2,3,etc when you search for any given keyword or set of keywords.

    While we know Page Rank as a vital factor in Google?s overall algorithm, Page Rank is in fact an algorithm within the whole algorithm. This is because it is Google?s way of rating and evaluating links. It does this automatically by taking into account a number of factors. As a result it is a mathematical formula i.e. an algorithm.


    [h=3]Why is it called Page Rank? [/h] It is named after Larry Page who created the whole algorithm for evaluating links. Page is the co-founder of Google and was revolutionary in being the first search engine to use links as a major ranking factor a factor which is now used by all major search engines.


    [h=2]How to get more Page Rank?[/h] To improve your Page Rank you need to get high quality back-links (recommendations) to your website.



    [h=3]What makes a high quality link?[/h] There are three important factors in making a link high quality:


    1) The authority of the site linking to you: this is determined by the Page Rank of the site and web page that is linking to you. The more Page Rank of the site linking to you the better the link for you.


    2) The relevance of the site to your site: this too is connected to the authority of a site but is slightly different. Thinking again of a link as a recommendation of your website. A good recommendation of a restaurant is more valuable if coming from a relevant source. If you were to get recommendation from another competing restaurant that would be worth far more than a non competing non food related business like a hairdressers recommending your restaurant. The hairdressers is a good recommendation just not as good as your competitor recommending you.

    Taking this logic and applying it to Page Rank, it is clear that getting back-links from other sites that have a similar to yours is better than less relevant links.


    3) How easy is it to get a link? : If you get a link from a high Page Rank site that?s great. But if the page you got your link from is littered with hundreds of links then it is hard for Google and the other search engines to determine whether the link is valuable. As a result the value of the link is diluted and less Page Rank is passed. Where as if you get a link from a slightly lower Page Rank website but you are one of only a few links from the page then the overall result may be of more Page Rank being passed to your site.


    A high quality back-link is very useful to your website in boosting your Page Rank and also your Google ranking which will result in you soaring up the organic searches and getting more free traffic for your website.

    Some people believe that if they simply get a thousand inbound links from sites with no Page Rank or authority they will get lots of Page Rank. That is not true at all one link from a Page Rank nine website?s homepage is far better than a thousand worthless links.


    [h=3]How do you get more high quality links?[/h] The logic is easier said than done. In general to actively go out and get a link yourself you have to add value to another website. Whether that?s by writing an article or adding an insightful comment to a blog. There are hundreds of ideas on this forum on how you can add value to other sites and get the most out of your hard work by getting inbound links to your website.


    [h=2]Page Rank and the other search engines[/h] While Page Rank is exclusively Google?s it has had a large effect on other search engines in general. Larry Page came up with the idea that a link is like a vote and the whole system of evaluating links and using them as a ranking factor of a website. As a result of the success of the search engine and Page Rank, other search engines have also used links as a vital part of their algorithm. To which point most people assume that Bing, Yahoo! and Ask all use links in their algorithm.


    [h=3]Checking Page Rank[/h] There are a number of tools out there that allow you to check the Page Rank of web pages. But they all get their information from the Google Toolbar. When you download the Toolbar you can choose to see the Page Rank part of it. It will show a little green bar at the top of your browser that shows the Page Rank of a page out of ten. You can download the toolbar from www.toolbar.google.com. It looks like this


    [h=3]Toolbar updates[/h] The Page Rank of websites is updated as soon as Google find new information to change their opinion of the value of sites inbound links. But the toolbar which represents these views is not updated straight away but in different troughs. There is no set date for these updates but they can come as a surprise either nasty or nice to website owners who are not aware of the updates and suddenly think their Page Rank has changed drastically.


    If your Pager Rank has changed drastically on the toolbar after an update it is simply a reflection on what has happened to the inbound links to your website over the period of time since the last toolbar update. In general each update will show little or no difference to your toolbar so there is no need to worry about them.


    [h=3]Page Rank sculpting[/h] Page Rank sculpting is controlling the flow of Page Rank around your website. You do this by strategically linking internally and also with your links from other sites. For example you may choose to link from your homepage to the pages on your website that have the largest keywords. By doing this you will be passing Page Rank to what you consider your most important pages you may also attempt to build high quality links to these pages in particular.


    [h=3]Nofollow[/h] Google has come up with a cool piece of HTML that means that Page Rank isn?t passed through a link from page-to-page. You simply insert rel=?nofollow? into the link. It was intended to stop spammers from adding links to websites just in order to build their rankings with Google. It has worked extremely well and is a very popular piece of code. It is used by Wikipedia and many other websites that allow users and visitors to contribute and add back-links to your website.


    But the nofollow attribute also allows you to easily sculpt Page Rank. Imagine if you wanted to provide a list of links or simply felt that a page on your website had too many outbound links then you could apply the nofollow attribute to some of the links. It is also very useful to restrict the flow of Pagerank to pages that won?t be showing up in natural search results but are useful to users.


    What pages might they be? Well for example have you ever seen a sitemap or login page turn up in the search results? Virtually never. So while you want users to access the page you don?t want to waste Page Rank on pages that won?t get you any free traffic. So all you have to do is apply the rel=?nofollow? attribute to all links to those types of pages.



    [h=3]Anchor text[/h] Anchor text is not a part of the Page Rank formula but it's too important not to mention. If you are going out there and trying to get back-links and Page Rank for your website it is important to mention anchor text. What is anchor text? It is the text in which a link is contained. You will have noticed I?m sure that while you read web pages you will notice some links without an actual web address visible just words are visible. These words are seen as keywords to the search engines and are very important to showing the search engines what the page linked to is about.


    So if you are linking to yourself make sure you use the keyword for the page that is most relevant to that page. Doing so will boost your rankings for that keyword for that page.


    [h=2]Summary of Page Rank[/h] Page Rank is important in the ranking of your website but is NOT the only factor. While it is generally perceived as the most important factor and certainly is one of the most talked about factors by Google themselves. Don?t take it too seriously but back-link building is very important to the authority to your website and will result in more traffic if combined with Page Rank and all the other ranking factors.

    -Enjoy
     
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  2. sn0rt

    sn0rt Elite Member

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    I found this as I was going through my subs so I brought it back, figured some of the newer guys would enjoy this.
     
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  3. iowaguy86

    iowaguy86 Newbie

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    Thanks! I watched a Youtube video a while back where one of the 'Google guys' explained how ranking works and what to do/ not to do when trying to rank your site. You've about summed up the basics.
     
  4. sn0rt

    sn0rt Elite Member

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    Thanks. Glad you enjoyed the read.

    A little while ago I shared what might be that same video you saw.

    It's [HERE], if you're interested.
     
  5. NProductions

    NProductions Jr. VIP Jr. VIP Premium Member

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  6. seostrike

    seostrike Junior Member Premium Member

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    Really a Good Post..This helps the noobs to get little knowledge on Seo.... Great Work mate.:)
     
  7. sn0rt

    sn0rt Elite Member

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    Thanks for the kind words. Although I can't take the credit for writing the whole thread, the intention behind this share was exactly that, to help beginners gain some knowledge on the topic.