Good CTR but no purchases

Landing page doesn't match content
Signs of distrust
Prices or offers are incorrect
Slow or confusing website
Incorrect target audience
Can you please DM me then I will share my landing page, then please give me a feedback if you found any issue then tell me
 
Hi everyone,

I’m running a Meta (Facebook/Instagram) sales campaign targeting the USA for my designer handbag store, and I’m trying to figure out what might be going wrong.

Current stats after about 4.5 days:

* Spend: $132
* Impressions: 7,502
* CTR: 4.64%
* CPC: $0.38
* Link Clicks: 348
* Add to Cart: 10
* Initiated Checkout: 6
* Purchases: 0

The ad seems to be getting good clicks and a decent CTR, but conversions are very low.

I’ve attached a screenshot of the ad creative.

Would really appreciate any honest feedback from experienced advertisers.
maybe you dont have the best product. take a look at this
 
From what I’ve seen, metrics like CTR and CPC can look good, but if you’re getting clicks without any purchases, it’s worth reviewing the landing experience. Check things like website loading speed, pricing clarity, and the overall trust signals on your product page. Sometimes people click out of curiosity, but they may not convert if the page doesn’t quickly build confidence.
 
Check landing page match and trust signals. Even good CTR wont convert if page feels off or too slow.
 
Since you are selling replicas in the $200+ price range, the game changes completely. At this price point, buyers are extremely paranoid. They aren't just looking at the price; they are looking for "safety" and "quality proof."

5 days is a decent window, but your problem isn't the ads (the metrics are great), it's the conversion of trust.

My advice for the Replica niche:
  1. Social Proof & Fake It Till You Make It: In the replica world, standard reviews don't work. If your site displays "Total Sales" or "Stock Units," consider doing a few self-purchases (or ask friends) to kickstart the counter. Have them post real-life photos and videos of the bags in the review section. Potential buyers need to see the "mirror quality" through someone else's lens, not just your studio shots.
  2. Create Artificial Urgency: Add a countdown timer for a specific promo, like "Buy in the next 4 hours for Free Express Shipping" or a limited-time "Random Discount Generator." In a high-friction niche like replicas, people need a psychological push to overcome their fear of losing $200.
  3. Direct Communication: Most successful high-end replica sellers use WhatsApp/Telegram buttons. Buyers want to ask: "Is this real leather?", "Can I see a video of the actual bag?". Sometimes a 1-minute chat closes a sale better than any landing page.
  4. Payment & Safety: If they only see a raw credit card form, they might bail. Make sure your "Buyer Protection" and "Discreet Packaging" info is visible right next to the "Checkout" button.
Bottom line: Don't change your creatives. Your ads are working. Focus on building an atmosphere of a "busy, trusted shop." If they can't "feel" the quality and see that others are buying, they won't gamble their money.
 
Hi everyone,

I’m running a Meta (Facebook/Instagram) sales campaign targeting the USA for my designer handbag store, and I’m trying to figure out what might be going wrong.

Current stats after about 4.5 days:

* Spend: $132
* Impressions: 7,502
* CTR: 4.64%
* CPC: $0.38
* Link Clicks: 348
* Add to Cart: 10
* Initiated Checkout: 6
* Purchases: 0

The ad seems to be getting good clicks and a decent CTR, but conversions are very low.

I’ve attached a screenshot of the ad creative.

Would really appreciate any honest feedback from experienced advertisers.
what type of content are you using?
 
So, review your selling price compared to the market; that's the main factor preventing you from getting conversions.
 
Back
Top